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Country Report

Luxury Cars in

Luxury Cars in the US

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

SUV and crossover models are growing in popularity

Luxury cars experienced a decline in both volume and retail value sales in 2017, attributed to the weak sales of sedans and coupes. SUV and crossover models have become increasingly popular.

Electric vehicles is rapidly growing

The number of electric vehicles (EVs) in the US is rapidly increasing. According to the US Department of Energy, fewer than 20,000 plug-in hybrid (PHEV) or all-electric vehicles (EVs) were sold in 2011; by 2015, this number had risen to over 110,000, 72,000 of which were all electric.

COMPETITIVE LANDSCAPE

Mercedes-Benz, BMW, Lexus and Audi are leading US luxury car brands

The leading brands amongst US luxury cars are Mercedes-Benz, BMW, Lexus and Audi as the combined sales of these car brands accounted for more than three quarters of US luxury car sales in 2016. These brands compete by large offering high-volume luxury cars targeting mass affluent consumers.

Audi offers experiential marketing to capture consumer imagination

In 2016, as part of its Emmy Awards sponsorship, Audi partnered with a vacation rental website, Airbnb, to offer a campaign that gave people the opportunity to experience a three-day private stay in a remote desert location near Death Valley, Nevada and test drive the new 2017 Audi R8 Coupe. The luxurious travel package included accommodation, meals prepared by a personal chef, transportation from/to the airport, and the experience of driving Audi R8 under the supervision of a professional driving instructor.

Other companies beside Tesla are investing in electric cars

Other automobile companies are also showing interest in investing in hybrid and electric cars. BMW offers electric vehicles through its i Series.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Cars industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Cars industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Cars in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Cars in USA?
What are the major brands in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Luxury Goods market research database.

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Luxury Cars in the US - Category analysis

HEADLINES

PROSPECTS

SUV and crossover models are growing in popularity

Electric vehicles is rapidly growing

COMPETITIVE LANDSCAPE

Mercedes-Benz, BMW, Lexus and Audi are leading US luxury car brands

Audi offers experiential marketing to capture consumer imagination

Other companies beside Tesla are investing in electric cars

CATEGORY DATA

Table 1 Sales of Luxury Cars: Value 2012-2017
Table 2 Sales of Luxury Cars: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Cars: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Cars: % Value 2013-2016
Table 5 Forecast Sales of Luxury Cars: Value 2017-2022
Table 6 Forecast Sales of Luxury Cars: % Value Growth 2017-2022

Luxury Goods in the US - Industry Overview

EXECUTIVE SUMMARY

US luxury market faces multiple challenges

The perception of luxury is changing

Luxury goods remains competitive and diverse

Luxury online sales continue to grow

Luxury goods is expected to rise again

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2012-2017
Table 9 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 11 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 12 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 14 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Cars in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

SUV and crossover models are growing in popularity

Electric vehicles is rapidly growing

COMPETITIVE LANDSCAPE

Mercedes-Benz, BMW, Lexus and Audi are leading US luxury car brands

Audi offers experiential marketing to capture consumer imagination

Other companies beside Tesla are investing in electric cars

Overview

Why buy this report?

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Overview

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Table of Contents

Luxury Cars in the US - Category analysis

HEADLINES

PROSPECTS

SUV and crossover models are growing in popularity

Electric vehicles is rapidly growing

COMPETITIVE LANDSCAPE

Mercedes-Benz, BMW, Lexus and Audi are leading US luxury car brands

Audi offers experiential marketing to capture consumer imagination

Other companies beside Tesla are investing in electric cars

CATEGORY DATA

Luxury Goods in the US - Industry Overview

EXECUTIVE SUMMARY

US luxury market faces multiple challenges

The perception of luxury is changing

Luxury goods remains competitive and diverse

Luxury online sales continue to grow

Luxury goods is expected to rise again

MARKET INDICATORS

MARKET DATA

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