In 2018, the number of luxury cars sold in Ukraine should nearly reach the pre-crisis level seen in 2013. Consumer confidence is returning after the political and economic crises of 2014 and 2015, with the prices of luxury cars becoming comparatively stable again.
Ukrainians are usually eager to embrace eco-trends in their lifestyles, with electric cars thus drawing keen consumer interest as well. However, people are still quite cautious about purchasing electric cars since the infrastructure for charging such cars is not well developed in the country as yet.
SUV models of luxury cars are particularly popular in Ukraine and continued to increase their share at the end of the review period. For example, 1201 GLE models from Mercedes-Benz were popular in 2017.
In Ukraine, the most popular brands of luxury cars are Mercedes-Benz, Audi, BMW, Lexus and Land Rover. They have benefited from their early entry into the country and appeal with regular innovations and new models.
The leading players also use price competition as a tool for boosting their positions within luxury cars. Volkswagen AG is particularly active in price wars with its Audi cars being offered to consumers at comparatively low prices towards the end of the review period.
High-end luxury cars (eg Maserati, Jaguar) are less common in Ukraine since they are costlier and target a much more limited consumer base. These high-end brands remained a niche at the end of the review period and their short-term prospects are expected to remain limited.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Luxury Cars industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Cars industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Luxury Cars research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page