Luxury Eyewear

Eyewear is one of the most affordable categories within the luxury environment. For this reason, eyewear’s sales performance tends to see a lower level of resilience in comparison to other luxury products. It is common that consumers who do not…

Luxury eyewear in Turkey showed a much improved performance in 2021, with the rate of volume sales decline slowing dramatically as compared to 2020 and current value sales returning to growth. The category saw demand pick up from the second quarter…

2021 was a much more positive year for luxury eyewear, as all categories rebounded to growth, starting the recovery process. This proves that eyewear remains an essential item for consumers. One of the factors supporting the positive performance of…

Sales of luxury eyewear saw a dramatic decline in 2020. Whilst luxury spectacle frames did not fare too badly, due to their essential nature, luxury sunglasses was one of the worst affected categories in luxury goods in 2020. This was due to the…

Unit sales of luxury sun glasses plummeted in 2020 as travel restrictions imposed to limit the spread of COVID-19 not only forced many local consumers to postpone their holidays, for which many purchase the latest fashions in sun glasses, but also…

The lack of inbound tourists and travel bans continued to adversely impact sales of luxury eyewear in South Africa in 2021, with the category recording another year of double-digit retail volume growth, while value declines were much lower in…

In Canada, the lockdowns had a significant impact on sales of luxury eyewear as retail distribution channels were closed and opticians/optometrists were limited to emergency services in most regions. In the reopening phases in several regions,…

While mobility norms are starting to resume in 2021 as a relaxing of restrictions is enabling Indians to leave their homes and start to socialise more frequently, a large proportion of the white-collar population is continuing to work remotely from…

After seeing a slight current value decline in 2020, luxury eyewear is set to see a rapid rebound in 2021 and exceed the 2019 level of value sales. Rapid recovery has been driven by consumers’ rising demand for eyewear and premiumisation. The…

The measures taken to prevent the spread of COVID-19 hampered the ability of consumers to purchase luxury eyewear in 2020, which resulted in the category seeing only moderate growth in retail volume terms. The Russian government imposed a period of…

International travel was hugely disrupted for Ukrainians during the pandemic and therefore there has been a limited ability to buy luxury eyewear in airports and abroad, where such products are significantly cheaper. Instead, consumers bought luxury…

With the continuation of snap lockdowns throughout the year due to COVID-19, many luxury brands as well as retailers continued to strengthen their e-commerce offering for luxury eyewear in 2021. For instance, Sunglass Hut Australia’s website was…

Luxury eyewear will have managed to record relatively similar annual growth rates in 2020 and 2021, despite COVID-19, to those it was seeing prior to the pandemic. Luxury eyewear is considered to be more important than some luxury products, with…

Consumers spent even more time than normal using a variety of digital devices during lockdown when they were required to work or study from home which can be damaging to the eyes. However, under the Movement Control Orders (MCO) enforced by the…

Even if luxury spectacle frames start to recover value sales towards the end of 2021, this will not be sufficient to prevent a further small decline in 2021 and will certainly not offset the drop of 2020. The category suffered from optician closures…

In comparison with other categories within personal luxury, luxury eyewear recorded the strongest current value decline in 2020. Luxury sunglasses suffered in particular, as consumers did not see the necessity for sunglasses as they stayed at home…

One of the major factors behind the negative sales growth recorded in luxury eyewear in 2020 was the requirement for all non-essential retail stores to close during the peak of the COVID-19 pandemic. These store closures negatively impacted sales of…

In the Mexican market, the main distribution channels for luxury eyewear are non-grocery specialists and mixed retailers, both of which have reopened to a partial extent but still face a struggle to replenish consumer traffic. Some exceptions, such…

Retail current value sales of luxury eyewear declined at a double-digit rate during 2020 due to a combination of the economic shock of the pandemic and a decline in international tourist arrivals and recovered only partially in 2021. Nonetheless,…

Luxury eyewear was hit hard by government restrictions related to COVID-19. In 2021, however, a significant rebound is expected. Current value growth is expected to be highest for luxury spectacle frames, as consumers were restricted in having eye…