Eyewear is one of the most affordable categories within the luxury environment. For this reason, eyewear’s sales performance tends to see a lower level of resilience in comparison to other luxury products.
Most brands of luxury eyewear are imported, meaning these products are severely impacted by the fluctuations of the local currency in the international market. During 2020 and 2021, the Brazilian real was one of the currencies that suffered higher devaluation globally, losing more than 20% of its value.
Differently from most categories that have been seeing a consistent strengthening of e-commerce, eyewear categories have more difficulties to leverage the digital channel. In Brazil, according to the regulatory norms of the sector, the process to acquire correction glasses encompasses some steps from scheduling appointments with ophthalmologists to obtain a prescription and then going to an optical store.
Eyewear, the most affordable category within luxury, obeys a different logic in comparison to other categories. Eyewear is the only category that sees the most iconic luxury brands spread all over the thousands of points of sales across the country (optical stores).
According to Euromonitor International’s Travel system, taking into account the assumptions of an evolving control over the pandemic, 2022 and 2023 are expected to be the years of strong recovery in the number of inbound touristic arrivals in Brazil, bringing visitors from other countries with very promising prospects of consumption due to their increased purchasing power with dollars or euros. With the new levels of currency devaluation reached in 2020 and 2021, international trips are expected to remain very costly for Brazilians.
Not only are new enhancements of digital try-ons and the advances in e-commerce expected to drive the digital consumption of eyewear, but a growing number of influencers have also been spreading ideas of how to buy the most stylish and updated fashion items, including eyewear. Relevant fashion influencers in social networks such as Instagram and YouTube are collaborating to leverage the repertoire of Brazilian consumers that tend to increase the sophistication in eyewear by finding different models for each occasion.
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Understand the latest market trends and future growth opportunities for the Luxury Eyewear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Eyewear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Luxury Eyewear
This is the aggregate of luxury sunglasses and luxury spectacle frames.
See All of Our DefinitionsThis report originates from Passport, our Luxury Eyewear research and analysis database.
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