In Canada, the lockdowns had a significant impact on sales of luxury eyewear as retail distribution channels were closed and opticians/optometrists were limited to emergency services in most regions. In the reopening phases in several regions, channels reopened with enhanced safety measures and reduced operating hours.
Blue light glasses by luxury brands continued to trend in 2021 as Canadians continued to spend more time in front of screens during the regional and Provincial lockdowns and whilst working or studying remotely. In addition, many more consumers are now aware of the damaging effect of blue light on their vision and are more health conscious, given the impact of the pandemic.
Although luxury sun glasses will return to growth in 2021, the category will see less of a recovery than luxury spectacle frames – an issue given that it also recorded a stronger decline in 2020. The category continues to be challenged by the reduction in overseas tourism and the cancellation of summer outdoor events in regions which were under stricter COVID-19 health and safety protocols.
Value sales of luxury eyewear will continue to grow from 2021 onwards and are expected to reach pre-COVID-19 levels in 2022, driven by the recovery of luxury spectacle frames. The latter will perform more dynamically than luxury sun glasses, at least in the early forecast period, thanks to being more reliant on domestic demand and less reliant on the travel and tourism industries.
The growth in e-commerce seen in 2020 and 2021 is likely to continue in the forecast period as consumers engage in more online shopping due to its convenience and wide range of offers. E-commerce platforms are recognising this and increasingly investing in developing and expanding.
Opportunities for category growth exists in both prescription and Plano sun glasses (which protect the eye from unsafe ultra-violet rays). Currently, the penetration of Plano sun glasses penetration in Canada lags behind that of the US, so there is plenty of room for growth.
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Understand the latest market trends and future growth opportunities for the Luxury Eyewear industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregate of luxury sunglasses and luxury spectacle frames.See All of Our Definitions
This report originates from Passport, our Luxury Eyewear research and analysis database.
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