After seeing a slight current value decline in 2020, luxury eyewear is set to see a rapid rebound in 2021 and exceed the 2019 level of value sales. Rapid recovery has been driven by consumers’ rising demand for eyewear and premiumisation.
E-commerce demonstrated strong resilience against COVID-19 during 2020, and has been a key battlefield for brands to focus on into 2021. Vogue and Oakley both launched eyewear lines in the Chinese market through major online platforms such as Tmall and JD.
Millennials and gen Z are rising consumers of personal luxury goods. At the same time, brands are also making extra effort in terms of product design and marketing to attract this audience.
As consumers are developing an increasing interest in outdoor leisure activities, demand for luxury sunglasses, which are portable and functional, is also expected to rise in the forecast period. Clip-on sunglasses are lenses with different levels of UV protection and special coatings that can be clipped onto normal glasses and protect one’s eyes from sunlight.
The increase in online shoppers in China will continue to drive the growth of the online luxury market in the forecast period. Millennials and gen Z consumers are spending increasing time online, not only to learn about the latest fashion trends, but also to make purchases through one click.
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Understand the latest market trends and future growth opportunities for the Luxury Eyewear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Eyewear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregate of luxury sunglasses and luxury spectacle frames.See All of Our Definitions
This report originates from Passport, our Luxury Eyewear research and analysis database.
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