While mobility norms are starting to resume in 2021 as a relaxing of restrictions is enabling Indians to leave their homes and start to socialise more frequently, a large proportion of the white-collar population is continuing to work remotely from home. In addition, since all schools and colleges have not been fully operational for much of the year, many students are also studying from home.
India has experienced both a major wave of COVID-19 in 2020 and in early 2021 during each summer holiday season. This has resulted in holiday-related travel being significantly impacted.
Despite a relaxation of restrictions in 2021 which has enabled Indians to resume some level of socialising, demand for contact lenses remains subdued. Although the demand for coloured contact lenses rebounded during the last quarter of 2021 due to the resumption of weddings, the category has been unable to fully recover.
The pandemic has resulted in luxury retailers creating unique features both in-store and via online platforms, as they attempt to maintain contact with consumers, and drive up sales. Physical specialists are therefore investing in creating experiential stores for affluent clients to encourage higher in-store footfall.
An increasing number of luxury eyewear players could enter the smart glasses space over the forecast period. This area has already seen players such as EssilorLuxottica enter with more accessible brands such as Ray-Ban Stories using Facebook technology.
The pandemic has been able to accelerate the growth of e-commerce within luxury eyewear, particularly as digital solutions such as augmented reality continues to develop, allowing consumers to virtually “try on” different styles from the comfort and safety of their own homes. However, luxury eyewear remains a category where consumers prefer to browse physical non-grocery specialists due to the high ticket price of these products, in addition to wanting to try on spectacle frames or sun glasses first to see how they look prior to making a purchasing decision.
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Understand the latest market trends and future growth opportunities for the Luxury Eyewear industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Eyewear industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Luxury Eyewear
This is the aggregate of luxury sunglasses and luxury spectacle frames.
See All of Our DefinitionsThis report originates from Passport, our Luxury Eyewear research and analysis database.
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