One of the major factors behind the negative sales growth recorded in luxury eyewear during 2020 was the requirement for all non-essential retail stores to remain close for extended period at the peak of the COVID-19 pandemic. These closures formed an integral part of the quarantine lockdown that was implemented by the government of Indonesia in a bid to curb the spread of the COVID-19 virus.
Sales of luxury sun glasses came under extreme pressure during 2020 as the closure of Indonesia’s borders meant far fewer international tourists visiting the country, while at the same time demand among local consumers intending to head overseas on holiday also dropped sharply. Furthermore, most commercial flights were grounded due to the lack of demand and also concerns over the potential for air travel to exacerbate the spread of the COVID-19 virus among passengers.
Innovation came to the fore in luxury spectacle lenses during 2020 as the requirement to wear a hygienic facemask whilst in public as a key measure to curb the spread of the COVID-19 virus prompted many well-off consumers to seek out anti-fog spectacle lenses. This is because the wearing of a hygienic facemask has the tendency to cause condensation to accumulate under spectacle lenses, resulting in fogging to the extent that spectacle wearers simply cannot see.
As mentioned above, innovation was present in luxury eyewear during 2020 as the category’s leading players sought to alleviate the problems caused by condensation on the inside of spectacle lenses due to the wearing of hygienic facemasks in response to the COVID-19 situation. Innovation is likely to stand the category in good stead during the forecast period as sales recover from the declines recorded during 2020.
Luxury sun glasses is slated for strong sales growth over the forecast period, with the sales declines recorded during 2020 expected to the alleviated as soon as mass international air travel becomes a viable reality once again. As soon as Indonesia’s borders open once again and regular services returned to major air routes in and out of the country, it is expected that affluent Indonesians will take the opportunity to take overseas holidays, particularly as many felt frustrated by the inability to travel overseas during the COVID-19 pandemic.
The COVID-19 crisis brought into sharp focus one of the most important weaknesses of eyewear sales generally: the reliance on store-based retail channels. This is tied to the need for consumers to attend an eye test in person in order to determine which prescriptions are required for their spectacle lenses.
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Understand the latest market trends and future growth opportunities for the Luxury Eyewear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Luxury Eyewear research and analysis database.
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