Luxury eyewear was hit hard by government restrictions related to COVID-19. In 2021, however, a significant rebound is expected.
Luxury eyewear is relatively small but is growing in Poland. Luxottica is the only company to hold double-digit value share in 2019 but the much larger share is held by smaller players under “others”, as the environment became increasingly competitive.
In Poland, the wearing of sun glasses is a popular means of expressing one’s style, rather than simply a product to ensure protection from the sun. Women generate the highest sales, since, when incomes allow, they like to experiment with diverse styles and colours of eyewear.
The outlook is very positive for luxury eyewear, with healthy constant value growth predicted. Up to now, the economy has coped relatively well with the fallout of the pandemic, and if this continues, along with continuing rising incomes, then luxury eyewear will perform strongly.
E-commerce experienced an uplift in value sales of luxury eyewear in 2020 and this growth will continue over the forecast period, but not as strongly as in 2020. For many consumers, it was the first time that they purchased eyewear online, and now they’ve done it once, they will be open to doing it again.
An emerging trend is for eco-friendly spectacle frames. Ecological frames are not only less likely to aggravate the skin, but are also produced using sustainable sources of materials such as wood, cork and bamboo.
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Understand the latest market trends and future growth opportunities for the Luxury Eyewear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregate of luxury sunglasses and luxury spectacle frames.See All of Our Definitions
This report originates from Passport, our Luxury Eyewear research and analysis database.
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