The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more15 pages, Feb 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In Spain, sales of luxury eyewear benefited for years from the attitude that Spaniards had towards the ownership of branded sunglasses, in terms of considering them a status symbol. However, the tough economic crisis the country went through at the beginning of the review period and the arrival of cheap sunglasses brands owned and promoted by celebrities (such as the actress Paula Echevarría with a line of sunglasses with Hawkers) changed the luxury eyewear environment.
However, celebrities and influencers in the country are increasingly mixing cheap ranges of brands, such as Northweek, Wolfnoir, Mr Boho and Carrighan, with traditional luxury eyewear brands. This is limiting the performance of luxury eyewear, as consumers mimic their favoured celebrities.
The evolution of economic indicators is crucial in explaining the better performance of eyewear in 2018 relative to the previous year. The better economic situation in 2018, as already seen during the last years of the review period, resulted in Spaniards taking better care of their eyesight once again.
In 2018, Thélios, the joint-venture between LVMH and Marcolin, began the production of glasses under the brands Céline, Loewe and Fred in Italy. Although production in this year is expected to reach 1.
Luxottica and Essilor merged at a global level, but they continue to operate as separate entities at a local level. Luxottica Iberica consolidated its leading position in value terms in 2017 and continued to dominate.
Despite the fact that luxury sunglasses is likely to continue to record strong value growth, the category has to overcome the problem of counterfeits. In particular, according to the national association FEDAO – Federación Española de Fabricantes del Sector Optico – around 30% of sales of sunglasses in Spain are made through “top manta” (non-legal vendors of counterfeit brands).
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery
Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Eyewear industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Eyewear industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
The Luxury Eyewear in Spain market research report includes:
Our market research reports answer questions such as:
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.