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Country Report

Luxury Eyewear in

Luxury Eyewear in Spain

15 pages, Feb 2019

US$990

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Executive Summary

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PROSPECTS

Luxury eyewear is a status symbol...

In Spain, sales of luxury eyewear benefited for years from the attitude that Spaniards had towards the ownership of branded sunglasses, in terms of considering them a status symbol. However, the tough economic crisis the country went through at the beginning of the review period and the arrival of cheap sunglasses brands owned and promoted by celebrities (such as the actress Paula Echevarría with a line of sunglasses with Hawkers) changed the luxury eyewear environment.

...although consumers are also following celebrities

However, celebrities and influencers in the country are increasingly mixing cheap ranges of brands, such as Northweek, Wolfnoir, Mr Boho and Carrighan, with traditional luxury eyewear brands. This is limiting the performance of luxury eyewear, as consumers mimic their favoured celebrities.

More experiences, fewer purchases of goods

The evolution of economic indicators is crucial in explaining the better performance of eyewear in 2018 relative to the previous year. The better economic situation in 2018, as already seen during the last years of the review period, resulted in Spaniards taking better care of their eyesight once again.

COMPETITIVE LANDSCAPE

Companies rising through the rankings

In 2018, Thélios, the joint-venture between LVMH and Marcolin, began the production of glasses under the brands Céline, Loewe and Fred in Italy. Although production in this year is expected to reach 1.

The leader maintains its dominance

Luxottica and Essilor merged at a global level, but they continue to operate as separate entities at a local level. Luxottica Iberica consolidated its leading position in value terms in 2017 and continued to dominate.

Threats to growth

Despite the fact that luxury sunglasses is likely to continue to record strong value growth, the category has to overcome the problem of counterfeits. In particular, according to the national association FEDAO – Federación Española de Fabricantes del Sector Optico – around 30% of sales of sunglasses in Spain are made through “top manta” (non-legal vendors of counterfeit brands).

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Eyewear industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Eyewear industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Eyewear in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Eyewear in Spain?
What are the major brands in Spain?
How dynamic is the growth of Luxury Eyewear internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Eyewear in Spain - Category analysis

HEADLINES

PROSPECTS

Luxury eyewear is a status symbol...

...although consumers are also following celebrities

More experiences, fewer purchases of goods

COMPETITIVE LANDSCAPE

Companies rising through the rankings

The leader maintains its dominance

Threats to growth

CATEGORY DATA

Table 1 Sales of Luxury Eyewear by Category: Value 2013-2018
Table 2 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Eyewear: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017
Table 5 Distribution of Luxury Eyewear by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023
Table 7 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Luxury Goods in Spain - Industry Overview

EXECUTIVE SUMMARY

Luxury goods at a glance

Humanisation is the next step to explore

Fragmentation, with different types of players

The omnichannel approach gains ground

The need to focus on locals too

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Eyewear in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Luxury eyewear is a status symbol...

...although consumers are also following celebrities

More experiences, fewer purchases of goods

COMPETITIVE LANDSCAPE

Companies rising through the rankings

The leader maintains its dominance

Threats to growth

Overview

Why buy this report?

Samples (FAQs about samples)

Want to find out more about this report?

Table of Contents

Luxury Eyewear in Spain - Category analysis

HEADLINES

PROSPECTS

Luxury eyewear is a status symbol...

...although consumers are also following celebrities

More experiences, fewer purchases of goods

COMPETITIVE LANDSCAPE

Companies rising through the rankings

The leader maintains its dominance

Threats to growth

CATEGORY DATA

Luxury Goods in Spain - Industry Overview

EXECUTIVE SUMMARY

Luxury goods at a glance

Humanisation is the next step to explore

Fragmentation, with different types of players

The omnichannel approach gains ground

The need to focus on locals too

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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