In 2021, Swedish consumers are prioritising eyesight-related issues more than they did in the first year of the COVID-19 pandemic in 2020. In addition, pandemic-related restrictions on travel and leisure resulted in accumulated amounts of cash among affluent segments of consumers which, coupled with a reinforced focus on health, resulted in the restoration of demand for luxury spectacle frames.
The growing interest of Swedish consumers towards sustainability initiatives of brands has impacted luxury eyewear as well. Still, the industry is lagging behind consumers’ concerns.
There are a limited number of distributors who are controlling a large proportion of the sales of luxury eyewear in Sweden. Like other upmarket products, such as perfumes, luxury eyewear is often distributed by external distributors rather than by the brands themselves.
Luxury eyewear is expected to see slightly lower sale growth (compared to 2021) over the forecast period, although this will be sustainable. Growing attention to the problem of poor eyesight among young populations will help boost this growth, and make spectacle frames a better performing category over the forecast period compared to more discretionary luxury sunglasses.
Growing rates of myopia, due to elongated computer screen exposure, have created a growing demand for corrective glasses among young people and children. Niche optical retailers have also already expanded their offers of luxury glasses for children.
Over the forecast period, sales of prescribed spectacles will remain dependent on physical interactions between consumers and store staff, while luxury sunglasses will continue to benefit from a greater online presence at international brands’ shops, alongside positioning as a fashion accessory. This will result in moderate dynamics in e-commerce for luxury eyewear.
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Understand the latest market trends and future growth opportunities for the Luxury Eyewear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregate of luxury sunglasses and luxury spectacle frames.See All of Our Definitions
This report originates from Passport, our Luxury Eyewear research and analysis database.
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