Luxury Eyewear in the United Arab Emirates

PROSPECTS

Underperformance for women’s luxury sunglasses; retailers use promotions to boost demand

Overall value growth has been undermined by static demand for women’s luxury sunglasses, prompting manufacturers to lower prices in order to maintain volume share.

Status conscious consumers continue to opt for luxury eyewear

Luxury eyewear remains one of the most popular luxury goods areas, with products in this area being popular among status conscious consumers. As a result, leading international brands are particularly popular in this area.

Shift towards affordable luxury

Brands like Ray Ban and Armani from Luxottica Middle East and Gucci from Safilo Middle East are particularly popular. On the other hand, premium-positioned and competitively priced brands such as Tommy Hilfiger and Swarovski are seeing strong and growing preference as affordable luxury is becoming the new norm in a competitively challenging environment.

COMPETITIVE LANDSCAPE

Luxottica leads sales due to wide offering of leading brands

Sales in this area continue to be led by Luxottica. The company benefits from its widespread offer of fashion-orientated sun glasses and spectacles from leading brands like Ray Ban, Armani, Versace and Vogue.

Retailers offering special deals in response to growing competition

Optical retailers in the United Arab Emirates constantly offer special deals in a bid to attract consumers. As prices are usually higher than in Western countries, many consumers are attracted by discounts.

Additional services help to attract consumers

Furthermore, in response to growing competition, many opticians offer free eye tests and lifetime repair guarantees. Opticians also install lenses into a purchased frame within as little as one hour in order to provide the best service to customers.

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