The national lockdown in UAE led to the closure of many shops around the country, with the exception of pharmacies, hypermarkets and supermarkets. This has had a considerable effect on luxury eyewear sales and also of eyewear sales more generally.
As consumers in the UAE were able to move around more freely following the initial period of lockdown, consumers have taken a greater interest in the great outdoors. For many consumers, home seclusion has led to a greater appreciation of outdoor spaces, both as a result of remaining indoors for longer and also because COVID-19 does not spread so easily in open-air spaces.
Following the outbreak of COVID-19, which has resulted in financial uncertainty and greater unemployment in the UAE, Millennial and Gen Z consumers especially have become more price sensitive. Furthermore, the national lockdown has increased consumers’ reliance on technology, and so consumers are more likely to research different options online before investing in luxury eyewear.
The rate at which luxury eyewear will recover in the forecast period will be determined by how quickly the COVID-19 pandemic will come to an end. The development and availability of vaccines in the UAE and in countries from which tourists visit the UAE will shape the recovery of categories such as luxury eyewear in the coming years.
The COVID-19 pandemic has caused considerable lifestyle changes for many consumers in the UAE and also those who visit the UAE as tourists. Home seclusion and an increase in the use of technology and social media especially has driven a greater interest in health and wellness trends.
In the forecast period, companies are expected to focus their attention on catering to the new generation of younger consumers, including Millennials and Gen Z. In order to capture these younger consumers, social media and internet presence are expected to be central to company strategies.
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Understand the latest market trends and future growth opportunities for the Luxury Eyewear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Luxury Eyewear research and analysis database.
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