International travel was hugely disrupted for Ukrainians during the pandemic and therefore there has been a limited ability to buy luxury eyewear in airports and abroad, where such products are significantly cheaper. Instead, consumers bought luxury eyewear locally and this has maintained value sales.
Overall, luxury eyewear is led by multinational brands, such as Gucci, Prada, Dolce & Gabbana, Max Mara and Versace. These brands offer early-mover competitive advantages and also benefit from strong advertising.
In Ukraine, the wearing of sun glasses is a popular means of expressing one’s style, rather than simply a product to ensure protection from the sun and in 2021 luxury sun glasses are expected to register the highest current value growth. Women generate the highest sales, since, when incomes allow, they like to experiment with diverse styles and colours of eyewear.
As long as the economy recovers quickly from the pandemic, luxury eyewear will register healthy constant value growth. With Ukrainians being ardent followers of trends, this will ensure that they replace their luxury eyewear regularly, especially luxury sun glasses.
Although spectacle frames could face some competition from contact lenses, the luxury segment is predicted to record strong growth, driven by demand for stylish designs and a certain level of status. Some consumers even choose to purchase several pairs to match with specific outfits or for various occasions.
E-commerce experienced an uplift in value sales of luxury eyewear in 2020 and this growth will continue over the forecast period, but not as strongly as in 2020. For many consumers, it was the first time that they purchased eyewear online, and now they’ve done it once, they will be open to doing it again.
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Understand the latest market trends and future growth opportunities for the Luxury Eyewear industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Eyewear industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregate of luxury sunglasses and luxury spectacle frames.See All of Our Definitions
This report originates from Passport, our Luxury Eyewear research and analysis database.
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