Although inaccessible to international tourists due to state border closures and snap lockdowns in 2020, the performance of Versace’s Palazzo Versace Gold Coast in Queensland, the main luxury foodservice establishment, improved in 2021. The operator rolled out multiple initiatives during the year to attract local tourists to its three restaurants, Vanitas, Il Barocco Restaurant and Le Jardin, as well as the hotel.
High-end restaurants in Australia offered food events and special menus to forge stronger brand awareness and drive sales between 2020 and 2021, as snap lockdowns remained a feature of life in the country. High-end foodservice operators found opportunities in events such as the SSIXX conceptual pop-up restaurant, offering customers a unique food-based experience combining technology, immersive art and top chefs in January and February 2021.
The global halt in travel and the collapse in tourism in Australia in the year had a severe impact on luxury foodservice operators, especially in the peak tourism months for luxury hotels in Australia. International travel restrictions, travellers’ health concerns over COVID-19 and economic downturn all contributed to the value decline in 2020.
Luxury foodservice is anticipated to continue to be challenged by uncertainty and the continuation of COVID-19 restrictions, including guest capacity, proof of vaccination, sanitising protocols and the usage of masks, as these make the experience less enjoyable. Luxury foodservice is likely to remain a niche in Australia, as demand remains limited to a very small number of upper-income consumers.
During lockdown periods, businesses in Australia had to adapt their strategies to survive, with foodservice outlets successfully offering takeaway and delivery services while increasing partnerships with delivery providers and improving their digital services to boost sales. However, for luxury foodservice operators and overall high-end food, partnering with delivery providers did not offer the same benefits.
Foodservice has not seen a return to pre-pandemic levels in 2021, despite the easing of lockdown measures by the Australian government. The vaccine rollout in 2021 allowed social distancing measures to ease and offered some safety reassurance to consumers despite several snap lockdowns.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Luxury Foodservice industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Foodservice industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes luxury chained cafés/bars and chained full-service restaurants (outlets) and their corresponding sales. Chained foodservice outlets are considered luxury only if they are owned by International Luxury and Fashion houses.See All of Our Definitions
This report originates from Passport, our Luxury Foodservice research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!