As of late August 2021, there were no lockdown measures in effect in the United Arab Emirates. Most businesses – including foodservice and retail outlets – were permitted to operate at 80% of normal capacity, while hotels could operate at full capacity, subject to rules requiring social distancing and the wearing of face masks in some situations.
As events open up, so will luxury foodservice outlets participating in such occasions to showcase how luxury brands can create innovative themes and sustainability to remain relevant and continue to attract business and consumers. For example, Bvlgari Hotel, through the Italian pavilion at Expo 2020 Dubai as the official Platinum Sponsor, will showcase seasonal food specialities managed by Il Ristorante - Niko Romito of Bvlgari Resort Dubai.
As the number of international tourists in the United Arab Emirates has started to improve in 2021, luxury foodservice outlets have continued to cater to both domestic and inbound visitors to support sales. As many luxury foodservice outlets are located in or near luxury hotels, such as the Palazzo Versace, the category relies quite heavily on international tourism to drive up value sales.
The development of the COVID-19 vaccine and rollout of vaccination programmes in the United Arab Emirates and internationally will continue to be positive news for luxury foodservice. As availability of the vaccine continues to improve, it will be possible to reopen luxury foodservice outlets to full capacity.
Luxury foodservice players are expected to turn to social media over the forecast period to engage with consumers and to attract new clients. The government in the United Arab Emirates is encouraging companies to turn to digitalisation in the aftermath of the COVID-19 pandemic, supporting the development of more innovative technological solutions within luxury foodservice.
Expo 2020, which is running from October 2021 to March 2022, is expected to stimulate the recovery of tourism in the United Arab Emirates. This, in turn, will also boost value sales for luxury foodservice as international tourists return to the country and its luxury foodservice establishments.
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Understand the latest market trends and future growth opportunities for the Luxury Foodservice industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes luxury chained cafés/bars and chained full-service restaurants (outlets) and their corresponding sales. Chained foodservice outlets are considered luxury only if they are owned by International Luxury and Fashion houses.See All of Our Definitions
This report originates from Passport, our Luxury Foodservice research and analysis database.
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