Prior to the pandemic, especially from 2015 to 2018, luxury foodservice boomed across the world, including in the US, as luxury labels saw the growing importance of creating experiences and memories amongst gen Z and millennial consumers. Luxury foodservice played an increasingly crucial role in attracting consumers to brands and introducing brand culture until the outbreak of COVID-19.
Due to consumers’ continuing health and safety concerns, delivery and to-go were still the dominant sources of consumer foodservice across the US in 2021. Correspondingly, foodservice operators made it easier for consumers to access digital orders in their stores, such as opening pick-up-only locations to replace traditional outlets.
After more than a year of isolation and limited to outdoor activities, people showed pent-up demand for travel in 2021. Since luxury foodservice typically appeals more to tourists than local consumers in the US, the lifting of domestic travel restrictions seemed like a good omen for luxury foodservice.
Baccarat from Starwood Hotels & Resorts Worldwide has long been the dominant player in luxury foodservice in the US, although foodservice establishments from luxury fashion brands, such as Tiffany & Co, emerged to take some share in the category in recent years. However, COVID-19 has significantly changed the business environment across the foodservice industry, and luxury foodservice is no exception.
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Understand the latest market trends and future growth opportunities for the Luxury Foodservice industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes luxury chained cafés/bars and chained full-service restaurants (outlets) and their corresponding sales. Chained foodservice outlets are considered luxury only if they are owned by International Luxury and Fashion houses.
See All of Our DefinitionsThis report originates from Passport, our Luxury Foodservice research and analysis database.
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