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Luxury Goods in Russia

December 2021
USD 1,210
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Overview:

Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Experiential Luxury
  • Luxury Hotels
  • Fine Wines/Champagne
  • Premium and Luxury Cars
  • Personal Luxury
  • Designer Apparel and Footwear
  • Luxury Eyewear
  • Luxury Jewellery
  • Luxury Leather Goods
  • Luxury Portable Consumer Electronics
  • Luxury Timepieces
  • Luxury Writing Instruments and Stationery
  • Super Premium Beauty and Personal Care

If you're in the Luxury Goods industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Goods in Russia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Goods in Russia?
  • Which are the leading brands in Luxury Goods in Russia?
  • How are products distributed in Luxury Goods in Russia?
  • How important is tourism in evaluating demand for Luxury Goods in Russia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Goods in Russia

Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
Table 1 Sales of Luxury Goods by Category: Value 2016-2021
Table 2 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 4 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 5 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 7 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Experiential Luxury in Russia

KEY DATA FINDINGS

Trend one
Prices rise and sanitation controls tighten in response to COVID-19
Lotte Hotel leads while COVID-19 continues to influence bookings
Luxury hotels may need to look for new ways to build profits as COVID-19 remains a threat to traditional bookings
Financial pressures set to continue undermining growth
Luxury hotels will need to adopt new strategies to aid a recovery
Table 9 Sales of Experiential Luxury by Category: Value 2016-2021
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Experiential Luxury: % Value 2016-2020
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026

Luxury Hotels in Russia

KEY DATA FINDINGS

Luxury hotels on a slow path to recovery as COVID-19 remains a threat
Prices rise and new sanitation measures come into play as luxury hotels look to ride the challenges presented by COVID-19
Moscow and St Petersburg see strong recovery, boosted by mandatory vaccination rules and hosting of large events
The ongoing recovery of luxury hotels dependent on the epidemiological situation
Heavier reliance on foreign visitors makes luxury hotels more vulnerable to travel restrictions
Challenges remain which may require a new approach, with less reliance on exclusivity
Table 15 Sales in Luxury Hotels: Value 2016-2021
Table 16 Sales in Luxury Hotels: % Value Growth 2016-2021
Table 17 NBO Company Shares in Luxury Hotels: % Value 2016-2020
Table 18 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
Table 19 Forecast Sales in Luxury Hotels: Value 2021-2026
Table 20 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026

Fine Wines/Champagne and Spirits in Russia

KEY DATA FINDINGS

Disruption to foodservice boosts retail sales, while alcohol dependency increases among some in response to the threat from COVID-19
Travel ban boosts domestic consumption
Home working and home seclusion favourable to sales of alcoholic drinks
Reopening of entertainment venues likely to suppress retail demand
Reopening of borders presents challenges and opportunities, but state efforts to reduce alcohol consumption could be a real threat to growth
New Russian law threatens imports of Champagne
Table 21 Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021
Table 22 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021
Table 23 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2016-2020
Table 24 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2017-2020
Table 25 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2016-2021
Table 26 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2021-2026
Table 27 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2021-2026

Premium and Luxury Cars in Russia

KEY DATA FINDINGS

Sales of premium and luxury cars bounce back as restrictions ease
Launch of Aurus Senat big news as consumers look to put themselves in the seat of a presidential car
German brands retain their dominance as BMW drives into the lead
Stable customer base should ensure stable growth
Moscow central to demand for premium and luxury car sales
Aurus expected to challenge more established players
Table 28 Sales of Premium and Luxury Cars: Value 2016-2021
Table 29 Sales of Premium and Luxury Cars: % Value Growth 2016-2021
Table 30 NBO Company Shares of Premium and Luxury Cars: % Value 2016-2020
Table 31 LBN Brand Shares of Premium and Luxury Cars: % Value 2017-2020
Table 32 Forecast Sales of Premium and Luxury Cars: Value 2021-2026
Table 33 Forecast Sales of Premium and Luxury Cars: % Value Growth 2021-2026

Personal Luxury in Russia

KEY DATA FINDINGS

Personal luxury sees improved performance in 2021 with focus on domestic consumers
E-commerce sees further gains despite barriers to growth
Luxury jewellery sparkles but super premium beauty and personal care fails to shine
Easing of border controls and economic pressures could limit growth
E-commerce set for further gains as personal luxury embraces the digital world
Mercury rising as well-established brands look to build from a position of strength
Table 34 Sales of Personal Luxury by Category: Value 2016-2021
Table 35 Sales of Personal Luxury by Category: % Value Growth 2016-2021
Table 36 NBO Company Shares of Personal Luxury: % Value 2016-2020
Table 37 LBN Brand Shares of Personal Luxury: % Value 2017-2020
Table 38 Distribution of Personal Luxury by Format: % Value 2016-2021
Table 39 Forecast Sales of Personal Luxury by Category: Value 2021-2026
Table 40 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026

Designer Apparel and Footwear (Ready-To-Wear) in Russia

KEY DATA FINDINGS

Retail volume growth fails to rebound to pre-COVID-19 levels despite improvement with economic pressures remaining a threat
Trend two
Christian Dior the top performer while Mercury holds onto the lead
A cautiously optimistic outlook for designer apparel and footwear (ready-to-wear)
Players expected to focus on their digital strategies in response to the new tech-savvy generation of consumers
Well-established brands expected to hold an advantage over the forecast period
Table 41 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021
Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021
Table 43 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2020
Table 44 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2017-2020
Table 45 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2016-2021
Table 46 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2021-2026
Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2021-2026

Luxury Eyewear in Russia

KEY DATA FINDINGS

Luxury eyewear bounces back thanks to return of domestic and foreign holidays
Prices stabilise while e-commerce sees further expansion
Gucci leads a fragmented field
COVID-19 continues to cast a cloud over the economy and the growth prospects for luxury eyewear
Further potential seen in e-commerce as luxury eyewear goes digital
Leading brands expected to grow from position of strength
Table 48 Sales of Luxury Eyewear by Category: Value 2016-2021
Table 49 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Luxury Eyewear: % Value 2016-2020
Table 51 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020
Table 52 Distribution of Luxury Eyewear by Format: % Value 2016-2021
Table 53 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026
Table 54 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026

Luxury Jewellery in Russia

KEY DATA FINDINGS

Luxury jewellery not just a shiny object but also a good investment
Players embrace e-commerce as store-based retailers come under threat from COVID-19
Cartier comes out on top with new distance sales strategy
Polarised projections for luxury fine jewellery and costume jewellery
Further opportunities expected to be found in e-commerce
Established brands expected to retain their lead, but diamond shortages could threaten sales
Table 55 Sales of Luxury Jewellery by Category: Value 2016-2021
Table 56 Sales of Luxury Jewellery by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Luxury Jewellery: % Value 2016-2020
Table 58 LBN Brand Shares of Luxury Jewellery: % Value 2017-2020
Table 59 Distribution of Luxury Jewellery by Format: % Value 2016-2021
Table 60 Forecast Sales of Luxury Jewellery by Category: Value 2021-2026
Table 61 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2021-2026

Luxury Leather Goods in Russia

KEY DATA FINDINGS

Contrasting fortunes for luxury bags and luxury travel goods as Russia eases its COVID-19 restrictions
Retailers and brands turn to e-commerce to reach consumers stuck at home
Louis Vuitton retains its lead despite decline in sales of luxury travel goods
Resumption of travel could present challenges and opportunities within luxury leather goods
Digital engagement strategies key for capturing the next generation of consumers
Economic pressures could threaten sales to aspirational shoppers
Table 62 Sales of Luxury Leather Goods: Value 2016-2021
Table 63 Sales of Luxury Leather Goods: % Value Growth 2016-2021
Table 64 NBO Company Shares of Luxury Leather Goods: % Value 2016-2020
Table 65 LBN Brand Shares of Luxury Leather Goods: % Value 2017-2020
Table 66 Distribution of Luxury Leather Goods by Format: % Value 2016-2021
Table 67 Forecast Sales of Luxury Leather Goods: Value 2021-2026
Table 68 Forecast Sales of Luxury Leather Goods: % Value Growth 2021-2026

Luxury Portable Consumer Electronics in Russia

KEY DATA FINDINGS

Luxury smartphones struggling to find an audience
Premium collaborations could offer some hope for the future of luxury wearables
TAG Heuer the big mover in a difficult marketplace
A bleak outlook for luxury mobile phones as interest wanes
Luxury wearables battle with luxury timepieces
Easing of travel restrictions expected to have mixed blessings
Table 69 Sales of Luxury Portable Consumer Electronics by Category: Value 2016-2021
Table 70 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2016-2020
Table 72 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2017-2020
Table 73 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2016-2021
Table 74 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2021-2026
Table 75 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2021-2026

Luxury Timepieces in Russia

KEY DATA FINDINGS

Strict border controls keep sales of luxury timepieces ticking along
Players forced to focus on digital strategy due to impact of COVID-19
Mercury stands out thanks to Rolex’s investment appeal
Travel and the economy in focus as producers of luxury timepieces look to the future
Retailers and brands expected to embrace the digital landscape as they look to the next generation of consumers
Rolex expected to retain its status as the king of watches
Table 76 Sales of Luxury Timepieces by Category: Value 2016-2021
Table 77 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Luxury Timepieces: % Value 2016-2020
Table 79 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020
Table 80 Distribution of Luxury Timepieces by Format: % Value 2016-2021
Table 81 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026
Table 82 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026

Luxury Writing Instruments and Stationery in Russia

KEY DATA FINDINGS

Consumers rediscover the art of letter writing in a post-COVID-19 world
E-commerce thriving in a post-COVID-19 Russia
Montblanc remains the must-have brand when it comes to writing instruments
Resumption of outbound travel could further limit demand for luxury writing instruments and stationery
Players expected to continue investing in their digitalisation strategies
No significant changes expected in the competitive landscape
Table 83 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
Table 84 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
Table 85 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
Table 86 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
Table 87 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
Table 88 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
Table 89 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026

Super Premium Beauty and Personal Care in Russia

KEY DATA FINDINGS

Home seclusion continues to limit demand for super premium colour cosmetics
Consumers focus on skin care with sales boosted by e-commerce
COVID-19 measures have a mixed impact on sales of super premium beauty and personal care
COVID-19 expected to continue casting a cloud over sales of colour cosmetics and fragrances
Younger generations set to continue driving shift towards e-commerce
Ageing population should fuel demand for super premium skin care
Table 90 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
Table 91 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 92 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020
Table 93 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020
Table 94 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021
Table 95 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026
Table 96 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Luxury Goods

Luxury Goods

This is an aggregation of: Personal Luxury, Fine Wines/Champagne and Spirits, Luxury Cars and Experiential Luxury.

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This report originates from Passport, our Luxury Goods research and analysis database.

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