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Luxury Goods in Ukraine

December 2021
USD 1,210
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Overview:

Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Experiential Luxury
  • Luxury Hotels
  • Fine Wines/Champagne
  • Premium and Luxury Cars
  • Personal Luxury
  • Designer Apparel and Footwear
  • Luxury Eyewear
  • Luxury Jewellery
  • Luxury Leather Goods
  • Luxury Portable Consumer Electronics
  • Luxury Timepieces
  • Luxury Writing Instruments and Stationery
  • Super Premium Beauty and Personal Care

If you're in the Luxury Goods industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Goods in Ukraine report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Goods in Ukraine?
  • Which are the leading brands in Luxury Goods in Ukraine?
  • How are products distributed in Luxury Goods in Ukraine?
  • How important is tourism in evaluating demand for Luxury Goods in Ukraine?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Goods in Ukraine

Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
Table 1 Sales of Luxury Goods by Category: Value 2016-2021
Table 2 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 4 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 5 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 7 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Luxury Hotels in Ukraine

KEY DATA FINDINGS

Value sales still lower than before the pandemic
International hotels chains dominate and value sales remain relatively low
Players look to expand beyond Kiev
Uncertainty reigns over forecast period
Domestic tourism not enough to sustain luxury hotels
Varying demands of different demographics regarding luxury hotel experience
Table 9 Sales in Luxury Hotels: Value 2016-2021
Table 10 Sales in Luxury Hotels: % Value Growth 2016-2021
Table 11 NBO Company Shares in Luxury Hotels: % Value 2016-2020
Table 12 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
Table 13 Forecast Sales in Luxury Hotels: Value 2021-2026
Table 14 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026

Fine Wines/Champagne and Spirits in Ukraine

KEY DATA FINDINGS

Value sales on par with 2020
International brands dominate value sales
Whiskies register healthy current value growth
Rising incomes set to fuel growth in forecast period
Whiskies will drive value growth over the forecast period
Millennials driving value growth and focusing on quality over quantity
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2016-2021
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2016-2020
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2017-2020
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2016-2021
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2021-2026
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2021-2026

Premium and Luxury Cars in Ukraine

KEY DATA FINDINGS

Value sales on par with 2020
More affordable German brands lead in premium and luxury cars
Kiev largest consumer base
Bleak outlook over forecast period
Affordable premium may threaten value sales of premium and luxury cars
Luxury electric cars stunted by lack of infrastructure
Table 22 Sales of Premium and Luxury Cars: Value 2016-2021
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2016-2021
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2016-2020
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2017-2020
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2021-2026
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2021-2026

Personal Luxury in Ukraine

KEY DATA FINDINGS

Personal luxury registers a recovery in 2021
Investments in brand building and early-mover edge favour global brands
Women’s designer handbags register highest value growth
Healthy constant value growth over forecast period, though uncertainties remain
Increase in competitiveness over forecast period
Digital channels will become more experiential over the forecast period
Table 28 Sales of Personal Luxury by Category: Value 2016-2021
Table 29 Sales of Personal Luxury by Category: % Value Growth 2016-2021
Table 30 NBO Company Shares of Personal Luxury: % Value 2016-2020
Table 31 LBN Brand Shares of Personal Luxury: % Value 2017-2020
Table 32 Distribution of Personal Luxury by Format: % Value 2016-2021
Table 33 Forecast Sales of Personal Luxury by Category: Value 2021-2026
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2021-2026

Designer Apparel and Footwear (Ready-To-Wear) in Ukraine

KEY DATA FINDINGS

Recovery begins in 2021
The leading brands benefit from a long presence and wide personal luxury ranges
Decline of fast fashion benefits designer apparel and footwear
Healthy constant value growth, though there are uncertainties
Millennials drive demand for more unique and sustainable luxury brands
Women look to social media to stay up-to-date
Table 35 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2016-2021
Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2020
Table 38 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2017-2020
Table 39 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2016-2021
Table 40 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2021-2026
Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2021-2026

Luxury Eyewear in Ukraine

KEY DATA FINDINGS

Value growth on par with 2020
Multi-brand retailer, Luxoptika, leads with wide ranges that cater to different consumer needs
Luxury sun glasses appeal to women and men looking for affordable stylish products
Healthy constant value growth over forecast period
Variety of trends sustain demand for luxury eyewear over forecast period
Online channels increasingly offer interactive consumer experience
Table 42 Sales of Luxury Eyewear by Category: Value 2016-2021
Table 43 Sales of Luxury Eyewear by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Luxury Eyewear: % Value 2016-2020
Table 45 LBN Brand Shares of Luxury Eyewear: % Value 2017-2020
Table 46 Distribution of Luxury Eyewear by Format: % Value 2016-2021
Table 47 Forecast Sales of Luxury Eyewear by Category: Value 2021-2026
Table 48 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2021-2026

Luxury Jewellery in Ukraine

KEY DATA FINDINGS

Recovery begins in 2021
International players appeal through high-quality pieces and strong brand images
Women continue to dominate in terms of demand
Healthy value growth, though there are uncertainties
Younger consumers look to affordable luxury jewellery to distinguish themselves from their peers
Local designers will lose out to international players as they don’t have the same marketing reach
Table 49 Sales of Luxury Jewellery by Category: Value 2016-2021
Table 50 Sales of Luxury Jewellery by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Luxury Jewellery: % Value 2016-2020
Table 52 LBN Brand Shares of Luxury Jewellery: % Value 2017-2020
Table 53 Distribution of Luxury Jewellery by Format: % Value 2016-2021
Table 54 Forecast Sales of Luxury Jewellery by Category: Value 2021-2026
Table 55 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2021-2026

Luxury Leather Goods in Ukraine

KEY DATA FINDINGS

2021 sees luxury leather goods recoup the losses of 2020
Deep pockets of international brands gives them advantage in terms of advertising
Fear of counterfeit products encourages out-of-country sales
Return to international travel likely to boost demand in forecast period
Sustainability of manufacturing process will come more to the fore over the forecast period
Retailers need to build trust to tap into the potential of online sales
Table 56 Sales of Luxury Leather Goods: Value 2016-2021
Table 57 Sales of Luxury Leather Goods: % Value Growth 2016-2021
Table 58 NBO Company Shares of Luxury Leather Goods: % Value 2016-2020
Table 59 LBN Brand Shares of Luxury Leather Goods: % Value 2017-2020
Table 60 Distribution of Luxury Leather Goods by Format: % Value 2016-2021
Table 61 Forecast Sales of Luxury Leather Goods: Value 2021-2026
Table 62 Forecast Sales of Luxury Leather Goods: % Value Growth 2021-2026

Luxury Portable Consumer Electronics in Ukraine

KEY DATA FINDINGS

Second year of declining value sales
Apple gains further value share
Limited value sales
Very healthy value growth over forecast period
International travel could dampen value sales
Younger consumers more interested in luxury portable consumer electronics but cannot afford them
Table 63 Sales of Luxury Portable Consumer Electronics by Category: Value 2016-2021
Table 64 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2021
Table 65 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2016-2020
Table 66 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2017-2020
Table 67 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2016-2021
Table 68 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2021-2026
Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2021-2026

Luxury Timepieces in Ukraine

KEY DATA FINDINGS

Healthy current value sales in 2021
Players invest in advertising and innovation to retain consumer interest
High status attributes of luxury timepieces appeal to affluent and professional men
Lower value growth than other luxury goods over forecast period
Portable consumer electronics lure consumers away from luxury watches
Women’s timepieces gain value share
Table 70 Sales of Luxury Timepieces by Category: Value 2016-2021
Table 71 Sales of Luxury Timepieces by Category: % Value Growth 2016-2021
Table 72 NBO Company Shares of Luxury Timepieces: % Value 2016-2020
Table 73 LBN Brand Shares of Luxury Timepieces: % Value 2017-2020
Table 74 Distribution of Luxury Timepieces by Format: % Value 2016-2021
Table 75 Forecast Sales of Luxury Timepieces by Category: Value 2021-2026
Table 76 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2021-2026

Luxury Writing Instruments and Stationery in Ukraine

KEY DATA FINDINGS

A recovery from slump in value sales in 2020
ST Dupont continues to dominate
Other luxury gift options squeeze demand for luxury writing instruments and stationery
Limited value growth over forecast period
Expensive limited editions attract serious collectors
Product area good fit for online sales
Table 77 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
Table 78 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
Table 79 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
Table 80 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
Table 81 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
Table 82 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026

Super Premium Beauty and Personal Care in Ukraine

KEY DATA FINDINGS

Healthy value growth in 2021
Wide assortments of high-quality products sustain the demand for major brands
Colour cosmetic registers highest growth in 2021
Moderate constant value growth over forecast period
Super premium fragrances holds highest value share, appealing to both genders
E-commerce continues to gain value share over forecast period
Table 84 Sales of Super Premium Beauty and Personal Care by Category: Value 2016-2021
Table 85 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 86 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2016-2020
Table 87 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2017-2020
Table 88 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2016-2021
Table 89 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2021-2026
Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2021-2026

Experiential Luxury in Ukraine

KEY DATA FINDINGS

Recovery begins in 2021
Luxury hotels remains small in terms of value sales
Luxury foodservice remains negligible
Healthy constant value growth, once foreign visitors return
Experiential luxury negatively impacted by lack of development of luxury foodservice over the forecast period
Experiential luxury will be focused on Kiev over the forecast period
Table 91 Sales of Experiential Luxury by Category: Value 2016-2021
Table 92 Sales of Experiential Luxury by Category: % Value Growth 2016-2021
Table 93 NBO Company Shares of Experiential Luxury: % Value 2016-2020
Table 94 LBN Brand Shares of Experiential Luxury: % Value 2017-2020
Table 95 Forecast Sales of Experiential Luxury by Category: Value 2021-2026
Table 96 Forecast Sales of Experiential Luxury by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Luxury Goods

Luxury Goods

This is an aggregation of: Personal Luxury, Fine Wines/Champagne and Spirits, Luxury Cars and Experiential Luxury.

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This report originates from Passport, our Luxury Goods research and analysis database.

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