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Luxury Goods in Ukraine

January 2021
USD 1,210
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Overview:

Understand the latest market trends and future growth opportunities for the Luxury Goods industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Experiential Luxury
  • Luxury Hotels
  • Fine Wines/Champagne
  • Premium and Luxury Cars
  • Personal Luxury
  • Designer Apparel and Footwear
  • Luxury Eyewear
  • Luxury Jewellery
  • Luxury Leather Goods
  • Luxury Portable Consumer Electronics
  • Luxury Timepieces
  • Luxury Writing Instruments and Stationery
  • Super Premium Beauty and Personal Care

If you're in the Luxury Goods industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Goods in Ukraine report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Goods in Ukraine?
  • Which are the leading brands in Luxury Goods in Ukraine?
  • How are products distributed in Luxury Goods in Ukraine?
  • How important is tourism in evaluating demand for Luxury Goods in Ukraine?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Goods in Ukraine

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods
COVID-19 country impact
Company response
Retailing shift
What next for luxury goods?

MARKET INDICATORS

Table 1 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 2 Sales of Luxury Goods by Category: Value 2015-2020 Table 3 Sales of Luxury Goods by Category: % Value Growth 2015-2020 Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020 Table 5 NBO Company Shares of Luxury Goods: % Value 2015-2019 Table 6 LBN Brand Shares of Luxury Goods: % Value 2016-2019 Table 7 Distribution of Luxury Goods by Format and Category: % Value 2020 Table 8 Forecast Sales of Luxury Goods by Category: Value 2020-2025 Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Experiential Luxury in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Value sales decimated in 2020, as luxury hotels closed for parts of the year
Luxury hotels remains small but potential growth over the long-term
Luxury foodservice remains negligible

RECOVERY AND OPPORTUNITIES

Once the effects of vaccination programmes take hold, experiential luxury will return to growth
Experiential luxury negatively impacted by lack of development of luxury foodservice over the forecast period
Experiential luxury will be focused on Kiev over the forecast period

CATEGORY DATA

Table 10 Sales of Experiential Luxury by Category: Value 2015-2020 Table 11 Sales of Experiential Luxury by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Experiential Luxury: % Value 2015-2019 Table 13 LBN Brand Shares of Experiential Luxury: % Value 2016-2019 Table 14 Forecast Sales of Experiential Luxury by Category: Value 2020-2025 Table 15 Forecast Sales of Experiential Luxury by Category: % Value Growth 2020-2025

Luxury Hotels in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Value sales hugely impacted by lack of foreign visitors due to COVID-19
International hotels chains dominate and value sales remain relatively low
Potential for growth is thwarted by small number of high-income consumers in Ukraine

RECOVERY AND OPPORTUNITIES

Once international travel resumes, value growth will return
No significant increase in luxury hotel rooms over the forecast period
Potential legalisation of casinos could create opportunity for luxury hotels over the forecast period

CATEGORY DATA

Table 16 Sales in Luxury Hotels: Value 2015-2020 Table 17 Sales in Luxury Hotels: % Value Growth 2015-2020 Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2015-2020 Table 19 NBO Company Shares in Luxury Hotels: % Value 2015-2019 Table 20 LBN Brand Shares in Luxury Hotels: % Value 2016-2019 Table 21 Forecast Sales in Luxury Hotels: Value 2020-2025 Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2020-2025

Fine Wines/Champagne and Spirits in Ukraine

KEY DATA FINDINGS

2020 IMPACT

With little to celebrate in 2020 due to COVID-19, fine wines/champagne and spirits suffer value decline
International brands dominate value sales
Counterfeit fears continue to restrain demand for luxury brands

RECOVERY AND OPPORTUNITIES

Post 2021, value growth will be in double-digits
Brandy and whiskies will drive value growth over the forecast period
E-commerce will gain value share over the forecast period

CATEGORY DATA

Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2015-2020 Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2015-2019 Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2016-2019 Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2015-2020 Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025 Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025

Premium and Luxury Cars in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Premium and luxury cars perform relatively well compared with other luxury goods
Affordable German brands lead in premium and luxury cars
Second-hand sales gaining value share in premium and luxury cars

RECOVERY AND OPPORTUNITIES

Premium and luxury cars expected to perform better than cheaper cars over the forecast period
Affordable premium may threaten value sales of premium and luxury cars
Luxury electric cars stunted by lack of infrastructure

CATEGORY DATA

Table 30 Sales of Premium and Luxury Cars: Value 2015-2020 Table 31 Sales of Premium and Luxury Cars: % Value Growth 2015-2020 Table 32 NBO Company Shares of Premium and Luxury Cars: % Value 2015-2019 Table 33 LBN Brand Shares of Premium and Luxury Cars: % Value 2016-2019 Table 34 Forecast Sales of Premium and Luxury Cars: Value 2020-2025 Table 35 Forecast Sales of Premium and Luxury Cars: % Value Growth 2020-2025

Personal Luxury in Ukraine

KEY DATA FINDINGS

2020 IMPACT

E-commerce saving grace as stores closed due to COVID-19
Investments in brand building and early-mover edge favour global brands
High availability of counterfeit continues to dampen value growth

RECOVERY AND OPPORTUNITIES

Once people are able to move around, personal luxury will return to value growth
Luxury time pieces lose relevance as younger consumers opt for consumer electronics
Digital channels will become more experiential over the forecast period

CATEGORY DATA

Table 36 Sales of Personal Luxury by Category: Value 2015-2020 Table 37 Sales of Personal Luxury by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of Personal Luxury: % Value 2015-2019 Table 39 LBN Brand Shares of Personal Luxury: % Value 2016-2019 Table 40 Distribution of Personal Luxury by Format: % Value 2015-2020 Table 41 Forecast Sales of Personal Luxury by Category: Value 2020-2025 Table 42 Forecast Sales of Personal Luxury by Category: % Value Growth 2020-2025

Designer Apparel and Footwear (Ready-To-Wear) in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Little desire to upgrade wardrobes, as people are forced to stay at home due to COVID-19
The leading brands benefit from a long presence and wide personal luxury ranges
Wide availability of counterfeit stymies value growth

RECOVERY AND OPPORTUNITIES

Once threat of COVID-19 subsides, consumers will splurge on a new wardrobe
Sustainability will be increasingly important over forecast period
Women look to social media to stay up-to-date

CATEGORY DATA

Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2015-2020 Table 44 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2015-2020 Table 45 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2015-2019 Table 46 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2016-2019 Table 47 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2015-2020 Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2020-2025 Table 49 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2020-2025

Luxury Eyewear in Ukraine

KEY DATA FINDINGS

2020 IMPACT

With people spending increasing time at home in 2020, many consumers defer eyewear purchases
Multi-brand retailer, Luxoptika, leads with wide ranges that cater to different consumer needs
Luxury sun glasses appeal to women and men looking for affordable stylish products

RECOVERY AND OPPORTUNITIES

Pent-up demand post COVID-19 leads to healthy value growth
All-year-round demand augurs well for sales of luxury spectacle frames
Online channels increasingly offer interactive consumer experience

CATEGORY DATA

Table 50 Sales of Luxury Eyewear by Category: Value 2015-2020 Table 51 Sales of Luxury Eyewear by Category: % Value Growth 2015-2020 Table 52 NBO Company Shares of Luxury Eyewear: % Value 2015-2019 Table 53 LBN Brand Shares of Luxury Eyewear: % Value 2016-2019 Table 54 Distribution of Luxury Eyewear by Format: % Value 2015-2020 Table 55 Forecast Sales of Luxury Eyewear by Category: Value 2020-2025 Table 56 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2020-2025

Luxury Jewellery in Ukraine

KEY DATA FINDINGS

2020 IMPACT

With people spending more time at time, there was few occasions to wear luxury jewellery
International players appeal through high-quality pieces and strong brand images
Long replacement cycle stifles growth

RECOVERY AND OPPORTUNITIES

Post COVID-19, luxury jewellery returns to muted value growth
Younger consumers favour costume items for price and variety reasons
Local designers will lose out to international players as they don’t have the same marketing reach

CATEGORY DATA

Table 57 Sales of Luxury Jewellery by Category: Value 2015-2020 Table 58 Sales of Luxury Jewellery by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Luxury Jewellery: % Value 2015-2019 Table 60 LBN Brand Shares of Luxury Jewellery: % Value 2016-2019 Table 61 Distribution of Luxury Jewellery by Format: % Value 2015-2020 Table 62 Forecast Sales of Luxury Jewellery by Category: Value 2020-2025 Table 63 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2020-2025

Luxury Leather Goods in Ukraine

KEY DATA FINDINGS

2020 IMPACT

With people spending large amounts of time at home in 2020, there was little demand for luxury leather goods
Deep pockets of international brands gives them advantage in terms of advertising
Fear of counterfeit products encourages out-of-country sales

RECOVERY AND OPPORTUNITIES

Recovery dependent on economy not being affected by COVID-19 over long term
Sustainability of manufacturing process will come more to the fore over the forecast period
Retailers need to build trust to tap into the potential of online sales

CATEGORY DATA

Table 64 Sales of Luxury Leather Goods: Value 2015-2020 Table 65 Sales of Luxury Leather Goods: % Value Growth 2015-2020 Table 66 NBO Company Shares of Luxury Leather Goods: % Value 2015-2019 Table 67 LBN Brand Shares of Luxury Leather Goods: % Value 2016-2019 Table 68 Distribution of Luxury Leather Goods by Format: % Value 2015-2020 Table 69 Forecast Sales of Luxury Leather Goods: Value 2020-2025 Table 70 Forecast Sales of Luxury Leather Goods: % Value Growth 2020-2025

Luxury Portable Consumer Electronics in Ukraine

2020 IMPACT

Luxury Timepieces in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Luxury timepieces severely impact by COVID-19, with consumer opting to defer purchases
Players invest in advertising and innovation to retain consumer interest
High status attributes of luxury timepieces appeal to affluent and professional men

RECOVERY AND OPPORTUNITIES

Low value growth over forecast period, with double challenge of economy and smaller consumer base
Portable consumer electronics lure consumers away from luxury watches
Though brick-and-mortar is the main channel for luxury timepieces, there is untapped potential in online channels

CATEGORY DATA

Table 71 Sales of Luxury Timepieces by Category: Value 2015-2020 Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2015-2020 Table 73 NBO Company Shares of Luxury Timepieces: % Value 2015-2019 Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2016-2019 Table 75 Distribution of Luxury Timepieces by Format: % Value 2015-2020 Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2020-2025 Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2020-2025

Luxury Writing Instruments and Stationery in Ukraine

KEY DATA FINDINGS

2020 IMPACT

COVID-19 further impacted the decline in luxury writing instruments and stationery
ST Dupont continues to dominate
Other luxury gift options squeeze demand for luxury writing instruments and stationery instruments and stationery

RECOVERY AND OPPORTUNITIES

Once COVID-19 infections rates fall, product area will return to value growth
Portable consumer electronics offer more modern, high status alternatives
Product area good fit for online sales

CATEGORY DATA

Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2015-2020 Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2015-2020 Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2015-2019 Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2016-2019 Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2015-2020 Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2020-2025 Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2020-2025

Super Premium Beauty and Personal Care in Ukraine

KEY DATA FINDINGS

2020 IMPACT

Varying performance due to COVID-19, with super premium fragrances hit the hardest
Wide assortments of high-quality products sustain the demand for major brands
High attention to skin, make-up, scent and hair pushes demand for super premium options

RECOVERY AND OPPORTUNITIES

Value growth will be lower than in the review period, as economy struggles to recover from COVID-19
Women are highly responsive to new applications and formulations
E-commerce continue to gain value share over forecast period

CATEGORY DATA

Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2015-2020 Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2015-2019 Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2016-2019 Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2015-2020 Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2020-2025 Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2020-2025
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This report originates from Passport, our Luxury Goods research and analysis database.

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