Executive Summary

Feb 2018
Sydney to lead Melbourne in terms of value growth

In Sydney, the luxury segment achieved a lower occupancy rate compared to Melbourne, but due to a higher average daily room rate, performed better in value terms. The stronger results in Sydney can be attributed to the strength of the market and the booming economic activity in the banking, finance, insurance, professional services and construction/infrastructure projects which is causing an increase in overall room demand in Sydney, in addition to demand driven by tourism.

International tourism will continue to drive sales

International tourism remains the biggest driver in demand for luxury hotel rooms. As at year ending 31 March 2017, Australia was host to over 8.

Boutique hotels gain in popularity

In Melbourne and Sydney, high-end boutique hotels have gained in popularity. The main appealing features of a luxury boutique hotel compared to luxury hotel chains include a more tailored, personalised service and more fashionable designs.

Accor to leverage acquisition of FRHI

Fairmont Raffles Hotels International (FRHI) which owns the Fairmont, Raffles and Swissotel brands has been acquired by AccorHotels which already owns high-end luxury hotel brands such as Sofitel, MGallery and Pullman. The acquisition was valued at AUD2.

Sofitel Sydney Darling Harbour first new international luxury hotel since 1999

The new Sofitel Sydney Darling Harbour was launched in October 2017 by the Australian Minister for Tourism and Major Events. This new 5-star hotel is centrally located in a vibrant part of the Sydney CBD and boasts 590 guest rooms, including 35 luxury suites.

Melbourne to host arrival of new luxury hotel brand

The first W Hotel in Australia is planned to open in Melbourne in 2020. It was under construction at the end of the review period, and will be part of the AUD1 billion mixed-use Collins Arch building.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Luxury Hotels (5-Star Plus) in Australia




Files are delivered directly into your account within a few minutes of purchase. 


Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Hotels (5-star plus) industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Hotels (5-star plus) in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Luxury Hotels (5-star plus) in Australia?
  • What are the major brands in Australia?
  • What is the rate of development for chained hotels vs independent hotels?
  • How are luxury hotels performing compared to mid-priced and budget hotels?
  • Is there an increase in hostels and campsites?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Travel and Tourism market research database