The pace of growth of domestic tourism accelerated demand for luxury hotels in China. A survey conducted by the China National Tourism Administration claimed the number of domestic tourists in the first half of 2017 was around 2.
In the era of big data, there is a trend towards the injection of technological elements into the actual operation of luxury hotels in China. Beyond offering a service as a hotel, players also endeavour to explore innovative ways to attract consumers in reaction to consistent consumption upgrading in local luxury hotels.
There are also signs of a rise in cross-border cooperation in luxury hotels in China, as the category grows in a more mature direction. At the beginning of 2017, InterContinental Hotels Group announced it was joining hands with one of the world’s leading one-stop mobile transportation platforms, namely Didi Chuxing.
In 2016, luxury hotels in China was mainly led by global companies, for example, InterContinental Hotels Group and Marriott International. During the review period, Chinese 5-star plus hotels saw many international brands consistently expand, with a strong rise in outlet numbers in China over 2016/2017.
To survive in such a fragmented market with such intense competition in China, local luxury hotel brands are looking for creative ways to offer a personalised atmosphere for guests. Ahn Luh (Beijing) Hotel Management Co with the brand Ahn Luh (which means being peaceful and away from the hustle and bustle in Chinese), insisted on the construction of a national brand by selecting portal cities with natural and cultural sites as outlet locations.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Luxury Hotels (5-star plus) industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Hotels (5-star plus) industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Luxury Hotels (5-star plus) research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page