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Learn moreFeb 2018
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According to the Hong Kong Tourism Board, total tourist arrivals as of October 2017 witnessed stable growth, while Mainland Chinese tourist numbers were marginally higher versus the same period in 2016. The latter was also the first rebound after a 2-year decline.
2017 witnessed the Hong Kong Government investing strongly in marketing campaigns under “My Time for Hong Kong” tagline that highlighted its tourist attractions, as well as its attractiveness as a shopping and dining destination. The Tourism Board also partnered several airlines such as Cathay Pacific to offer promotional packages to encourage visitors to spend more than three nights in the country.
While most leisure visitors stayed at budget to mid-range hotels over the review period since they spent most of their time touring the city, this trend changed during 2017 and is set to continue over the forecast period. An increasing number of leisure visitors are increasingly willing to spend more on their accommodation to upgrade their overall holiday experience by having a more comfortable stay and to enjoy other benefits instead of travelling around.
Marriott International Inc, the leader of luxury hotels in 2016 was the only foreign chain within the top five players. The other top four players were of domestic organisations, namely, Sun Hung Kai Properties Ltd, Marco Polo Hotels Management Ltd, Shangri-La Asia Ltd and Mandarin Oriental International Ltd.
In a bid to strengthen its foothold in Hong Kong, Marriott International will be opening the Ocean Hotel at the key tourist attraction in Hong Kong, Ocean Park in late 2018. Targeting both business and leisure visitors, the new hotel involves a HKD5.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Hotels (5-star plus) industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.