Executive Summary

Feb 2018
Luxury hotels close to airports and tourist destinations enjoy strong popularity

While luxury hotels have been around in India for quite some time, most are located quite far from international airports. However, the review period saw the building of a number of luxury hotels just minutes away from international airports and popular tourist destinations, thus offering maximum convenience and comfort to wealthy tourists visiting the country either for pleasure or business.

Luxury hotels benefit from rich local and international travel culture

Luxury hotels from around the country and not only those located in cities have also benefitted from the increasing prominence of travel culture among local and international guests. Few of the most visited areas away from urban areas include places such as Agra, Jaipur and Goa.

Growing interest among local consumers

Local consumers are also showing more interest in spending time relaxing in luxury hotels and resorts than travelling. The term “staycation” (a vacation while staying at home or in a nearby hotel) is increasingly prominent among middle and high income consumers, highlighting growing interest in luxurious relaxation for busy individuals.

ITC remains leading player

Sales continue to be dominated by ITC, which offers a range of luxury hotels such as Fortune Hotels, WelcomHeritage and The Luxury Collection.

Targeting of wide range of consumers and events

ITC’s luxury hotel offerings are priced and positioned for varying types of consumers, occasions and events, with the company consequently enjoying an extensive consumer base.

Focus on quality service continues to attract consumers

The company has been able to firmly establish itself within luxury hotels, mainly due to the quality of its service, as well as the prime locations and destinations in which it operates. ITC has a strong reputation among both domestic and foreign consumers and has thus been able to capture a significant portion of sales over the review period.

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The Luxury Hotels (5-star plus) in India market research report includes:

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Our market research reports answer questions such as: 

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