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Country Report

Luxury Hotels (5-star plus) in

Luxury Hotels (5-Star Plus) in Italy

Feb 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Inbound tourism shapes luxury hotel growth in Italy

International luxury trips grew significantly faster globally than non-luxury trips over the review period. Italy, for this type of tourist, is a leading destination in Europe.

Exclusivity and a high level of differentiation in services

For "luxury" tourists the web is a fundamental source of information: they use it much more than most other tourists, although half book travel through an agency, a figure far higher than for non-luxury tourists.

Luxury hotels in Italy are mainly independent although chains are rapidly evolving

In the past independent hotels were a global phenomenon and still represent an important number. However, even in Italy, as elsewhere in Europe, the importance of chains is growing, especially at the high end of the market.

COMPETITIVE LANDSCAPE

The Belmond brand leads thanks to its extraordinary locations from Taormina to Venice

The Belmond brand continues to lead luxury hotels (5-star plus) thanks to its focus on exclusivity, customised service and creating an immersive atmosphere where luxury tourists are willing to spend large amounts of money. One of the leading offers, targeted to develop customer loyalty, is its so-called “Sensorial journey” in the Taormina hotel through which it is possible to enjoy a totally relaxing atmosphere thanks to the treatments with natural products which embody the local aromas and nuances of Sicily, such as Neroli Oil, regarded as an essential oil which confers peace and wellbeing.

Gradual consolidation of the competitive scenario in luxury hotels

In 2017 Marriott International concluded a contract for the opening of W Rome under its W brand. The hotel will be developed on two historic buildings of architectural interest near Via Veneto, one of the well-known central streets in Rome.

Palazzo Seneca awarded as “Best hotel in the world” 2017

Palazzo Seneca Norcia was proclaimed hotel of the year 2017 by Virtuoso Travel, the most important global network for professionals in luxury tourism. The award ceremony was held in Las Vegas.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Hotels (5-star plus) industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Hotels (5-star plus) in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Hotels (5-star plus) in Italy?
What are the major brands in Italy?
What is the rate of development for chained hotels vs independent hotels?
How are luxury hotels performing compared to mid-priced and budget hotels?
Is there an increase in hostels and campsites?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Luxury Hotels (5-Star Plus) in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Inbound tourism shapes luxury hotel growth in Italy

Exclusivity and a high level of differentiation in services

Luxury hotels in Italy are mainly independent although chains are rapidly evolving

COMPETITIVE LANDSCAPE

The Belmond brand leads thanks to its extraordinary locations from Taormina to Venice

Gradual consolidation of the competitive scenario in luxury hotels

Palazzo Seneca awarded as “Best hotel in the world” 2017

Overview

Why buy this report?

SAMPLES

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Overview

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Megatrends

Country Report

Luxury Hotels (5-Star Plus) in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Inbound tourism shapes luxury hotel growth in Italy

Exclusivity and a high level of differentiation in services

Luxury hotels in Italy are mainly independent although chains are rapidly evolving

COMPETITIVE LANDSCAPE

The Belmond brand leads thanks to its extraordinary locations from Taormina to Venice

Gradual consolidation of the competitive scenario in luxury hotels

Palazzo Seneca awarded as “Best hotel in the world” 2017

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Why buy this report?

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