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Learn moreFeb 2018
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International luxury trips grew significantly faster globally than non-luxury trips over the review period. Italy, for this type of tourist, is a leading destination in Europe.
For "luxury" tourists the web is a fundamental source of information: they use it much more than most other tourists, although half book travel through an agency, a figure far higher than for non-luxury tourists.
In the past independent hotels were a global phenomenon and still represent an important number. However, even in Italy, as elsewhere in Europe, the importance of chains is growing, especially at the high end of the market.
The Belmond brand continues to lead luxury hotels (5-star plus) thanks to its focus on exclusivity, customised service and creating an immersive atmosphere where luxury tourists are willing to spend large amounts of money. One of the leading offers, targeted to develop customer loyalty, is its so-called “Sensorial journey” in the Taormina hotel through which it is possible to enjoy a totally relaxing atmosphere thanks to the treatments with natural products which embody the local aromas and nuances of Sicily, such as Neroli Oil, regarded as an essential oil which confers peace and wellbeing.
In 2017 Marriott International concluded a contract for the opening of W Rome under its W brand. The hotel will be developed on two historic buildings of architectural interest near Via Veneto, one of the well-known central streets in Rome.
Palazzo Seneca Norcia was proclaimed hotel of the year 2017 by Virtuoso Travel, the most important global network for professionals in luxury tourism. The award ceremony was held in Las Vegas.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Hotels (5-star plus) industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Luxury Hotels (5-star plus) in Italy market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.