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Learn moreFeb 2018
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Although this category remains small it is expected to continue growing rapidly as the country is benefiting from a rise in international travellers. The number of upscale travellers has been rising and more overseas visitors are willing to spend on a luxury experience during their travels.
The threat of terrorism and terrorist attacks in European countries has raised anxiety among tourists and increasingly influences their choice of destination. In 2017, the British Foreign and Commonwealth Office (FCO) listed Poland among countries with a low threat from terrorism, which had a positive impact on domestic and inbound travel flows.
More luxury hotels in Poland are repositioning themselves as full-service providers that offer local luxurious experience. Upscale leisure travellers are increasingly looking for a unique and authentic experience during their travels, while gradually shifting away from the traditional standardised hotel service.
Affluent consumers increasingly use the internet as a source of information in the luxury 5-star hotels sector. This includes the use of portals that enable the search and booking of accommodation and access to the reviews of other users.
There are over 60 5-star hotels currently operating in Poland, the majority of which are located in Warsaw and Kraków. Of the former, most are international hotel chains, such as the Marriott, InterContinental, Radisson Blu and the Sheraton, and mainly target business clients.
Given the small pool of potential consumers for 5-star hotels with the prerequisite incomes, many hotels focus on attracting business people, for whom comfort, exclusive décor and service at the highest level are vitally important. These types of consumers have clearly defined expectations: while staying in a hotel they want to work while simultaneously enjoying fast, efficient, and luxury service.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Hotels (5-star plus) industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Luxury Hotels (5-star plus) in Poland market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.