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Country Report

Luxury Hotels (5-star plus) in

Luxury Hotels (5-Star Plus) in Poland

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wealthy travellers drive the growth of the luxury hotel category in Poland

Although this category remains small it is expected to continue growing rapidly as the country is benefiting from a rise in international travellers. The number of upscale travellers has been rising and more overseas visitors are willing to spend on a luxury experience during their travels.

Rising investment in luxury hotels

The threat of terrorism and terrorist attacks in European countries has raised anxiety among tourists and increasingly influences their choice of destination. In 2017, the British Foreign and Commonwealth Office (FCO) listed Poland among countries with a low threat from terrorism, which had a positive impact on domestic and inbound travel flows.

Demand for unique and authentic experiences drive the 5-star hotel category

More luxury hotels in Poland are repositioning themselves as full-service providers that offer local luxurious experience. Upscale leisure travellers are increasingly looking for a unique and authentic experience during their travels, while gradually shifting away from the traditional standardised hotel service.

COMPETITIVE LANDSCAPE

Growth in internet booking and use as a research tool boosts luxury hotel sales

Affluent consumers increasingly use the internet as a source of information in the luxury 5-star hotels sector. This includes the use of portals that enable the search and booking of accommodation and access to the reviews of other users.

Both local and international chains characterise the category

There are over 60 5-star hotels currently operating in Poland, the majority of which are located in Warsaw and Kraków. Of the former, most are international hotel chains, such as the Marriott, InterContinental, Radisson Blu and the Sheraton, and mainly target business clients.

Business people and growing tourist segment are stimulating category growth

Given the small pool of potential consumers for 5-star hotels with the prerequisite incomes, many hotels focus on attracting business people, for whom comfort, exclusive décor and service at the highest level are vitally important. These types of consumers have clearly defined expectations: while staying in a hotel they want to work while simultaneously enjoying fast, efficient, and luxury service.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Hotels (5-star plus) industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Hotels (5-star plus) in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Hotels (5-star plus) in Poland?
What are the major brands in Poland?
What is the rate of development for chained hotels vs independent hotels?
How are luxury hotels performing compared to mid-priced and budget hotels?
Is there an increase in hostels and campsites?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel and Tourism market research database

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Luxury Hotels (5-Star Plus) in Poland - Category analysis

HEADLINES

PROSPECTS

Wealthy travellers drive the growth of the luxury hotel category in Poland

Rising investment in luxury hotels

Demand for unique and authentic experiences drive the 5-star hotel category

COMPETITIVE LANDSCAPE

Growth in internet booking and use as a research tool boosts luxury hotel sales

Both local and international chains characterise the category

Business people and growing tourist segment are stimulating category growth

CATEGORY DATA

Table 1 Sales in Luxury Hotels (5-star plus): Value 2012-2017
Table 2 Sales in Luxury Hotels (5-star plus): % Value Growth 2012-2017
Table 3 Sales in Luxury Hotels (5-star plus) by Country of Origin: % Value 2013-2017
Table 4 NBO Company Shares of Luxury Hotels (5-star plus): % Value 2012-2016
Table 5 LBN Brand Shares of Luxury Hotels (5-star plus): % Value 2013-2016
Table 6 Forecast Sales in Luxury Hotels (5-star plus): Value 2017-2022
Table 7 Forecast Sales in Luxury Hotels (5-star plus): % Value Growth 2017-2022

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods on the rise

Ongoing growth march for luxury goods in 2017

Global brands are synonymous with luxury and predominate in the Polish market

Growing trend in internet channel, particularly as a tool to engage directly with wealthy consumers

Luxury goods market set to see more competition over the forecast period

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Hotels (5-Star Plus) in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wealthy travellers drive the growth of the luxury hotel category in Poland

Rising investment in luxury hotels

Demand for unique and authentic experiences drive the 5-star hotel category

COMPETITIVE LANDSCAPE

Growth in internet booking and use as a research tool boosts luxury hotel sales

Both local and international chains characterise the category

Business people and growing tourist segment are stimulating category growth

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Luxury Hotels (5-Star Plus) in Poland - Category analysis

HEADLINES

PROSPECTS

Wealthy travellers drive the growth of the luxury hotel category in Poland

Rising investment in luxury hotels

Demand for unique and authentic experiences drive the 5-star hotel category

COMPETITIVE LANDSCAPE

Growth in internet booking and use as a research tool boosts luxury hotel sales

Both local and international chains characterise the category

Business people and growing tourist segment are stimulating category growth

CATEGORY DATA

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods on the rise

Ongoing growth march for luxury goods in 2017

Global brands are synonymous with luxury and predominate in the Polish market

Growing trend in internet channel, particularly as a tool to engage directly with wealthy consumers

Luxury goods market set to see more competition over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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