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Country Report

Luxury Hotels (5-star plus) in

Luxury Hotels (5-Star Plus) in Taiwan

13 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changing tourist make-up negatively affects demand for luxury hotels

One of the key weaknesses for Taiwan remains its heavy reliance on China as a source for arrivals. Taiwan experienced a rapid and substantial drop in the numbers of group tourists from China in 2016 and 2017 due to the Chinese government’s strained relations with Taiwan’s new government.

Technology advancements could lead to decline in business travellers

Business travellers who usually command a larger budget than leisure visitors constituted a considerable proportion of customers for luxury hotels in Taiwan over the review period. Moreover, improvements in the economic climate are likely to benefit the travel budget of business travellers.

Growing demand from leisure visitors for luxury experience

Aside from Chinese tourists, an increasing number of leisure visitors are increasingly willing to spend more on their accommodation to upgrade their overall holiday experience by having a more comfortable stay and to enjoy other benefits instead of travelling around. Luxury hotels are seeking to meet demand from luxury leisure travellers who are willing to spend on high-end accommodation to enjoy a holistic and luxurious travel experience.

COMPETITIVE LANDSCAPE

Contraction in Chinese tourists dents sales for luxury hotels

The luxury hotels category suffered a further slowdown in sales growth in 2017 largely due to declining tourist arrivals from China. The decline in Chinese group tourists since China’s tougher stance on relations with Taiwan’s newly elected government led to group tours to Taiwan being discouraged, which had a negative impact on sales growth of luxury hotels – the most popular hotel type amongst Chinese group tours.

Political fallout from China leads to cessation of hotel construction

Hotel construction in Taiwan in recent years has been encouraged by the boom in tourist numbers from China with many developers racing to meet the large demand. However, the sudden change in relations between Taiwan and China, and consequently the decline in Chinese arrivals, has led to a number of new projects ceasing mid-construction, leaving partially constructed buildings.

Luxury players adopt online bookings

Online booking has grown in significance for owners of luxury hotels. However, adoption of this strategy varies across the industry, depending on hotel size and the company involved, with some players having taken a passive approach, using only online intermediaries, whilst others have adopted a more hands-on approach.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Hotels (5-star plus) industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Hotels (5-star plus) in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Hotels (5-star plus) in Taiwan?
What are the major brands in Taiwan?
What is the rate of development for chained hotels vs independent hotels?
How are luxury hotels performing compared to mid-priced and budget hotels?
Is there an increase in hostels and campsites?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor International

Euromonitor International

Megatrends

Country Report

Luxury Hotels (5-Star Plus) in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changing tourist make-up negatively affects demand for luxury hotels

Technology advancements could lead to decline in business travellers

Growing demand from leisure visitors for luxury experience

COMPETITIVE LANDSCAPE

Contraction in Chinese tourists dents sales for luxury hotels

Political fallout from China leads to cessation of hotel construction

Luxury players adopt online bookings

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Megatrends

Country Report

Luxury Hotels (5-Star Plus) in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changing tourist make-up negatively affects demand for luxury hotels

Technology advancements could lead to decline in business travellers

Growing demand from leisure visitors for luxury experience

COMPETITIVE LANDSCAPE

Contraction in Chinese tourists dents sales for luxury hotels

Political fallout from China leads to cessation of hotel construction

Luxury players adopt online bookings

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

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