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Country Report

Luxury Hotels (5-star plus) in

Luxury Hotels (5-Star Plus) in Turkey

16 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fewer foreign tourists

Turkey's important tourism industry is being negatively affected by the fallout from growing domestic instability. Terrorist attacks, an attempted coup and eroding democracy have contributed to a decline in tourists to this once-popular destination.

New trend is the localisation in luxury hotels

As there were fewer foreign tourists visiting Turkey over the review period, luxury hotels started to look for ways to revive business beyond offering service as a hotel. In August 2017, the Fairmont Quasar started to organise Movie Nights called “Turkish Movies, Turkish Flavours” to attract local visitors.

Arabic visitors are key consumer group

Arabic tourists continued to visit Turkey during a time when the foreign offices of EU countries warned international travellers that the security environment “remains potentially volatile” after increased terrorist attracts. Fairmont Quasar Istanbul, which opened its doors in January 2017, with special promotions ideal for the Middle East traveller, including Ramadan special rates and increased family offerings, is expected to attract Arabic tourists over the forecast period.

COMPETITIVE LANDSCAPE

New luxury hotel openings despite unfavourable developments

There were previously planned hotel openings in 2016/2017 in Turkey despite domestic instability. The investment plans were already agreed, while Turkey's tourism was booming earlier in the review period.

Rixos-Accor Hotels joint venture announced

In March 2017, Accor Hotels announced its effort to grow within the upscale and luxury market by considering entering into a long-term joint venture with Turkey-based Rixos Hotels. Accor Hotels completed acquisition of the Fairmont, Raffles, and Swissôtel brands based on the company’s decision to establish a luxury brands collection in 2016 and building its reputation as a major luxury player.

Offering improved better side services as a competitive advantage

Consumers are beginning to book shorter periods due to busy lifestyles but want to enjoy their stays more intensively and pamper themselves with experiential luxury packages. As a consequence, luxury hotels are beginning to offer improved and more creative side services to their clients.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Hotels (5-star plus) industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Hotels (5-star plus) in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Hotels (5-star plus) in Turkey?
What are the major brands in Turkey?
What is the rate of development for chained hotels vs independent hotels?
How are luxury hotels performing compared to mid-priced and budget hotels?
Is there an increase in hostels and campsites?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Luxury Hotels (5-Star Plus) in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fewer foreign tourists

New trend is the localisation in luxury hotels

Arabic visitors are key consumer group

COMPETITIVE LANDSCAPE

New luxury hotel openings despite unfavourable developments

Rixos-Accor Hotels joint venture announced

Offering improved better side services as a competitive advantage

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Megatrends

Country Report

Luxury Hotels (5-Star Plus) in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fewer foreign tourists

New trend is the localisation in luxury hotels

Arabic visitors are key consumer group

COMPETITIVE LANDSCAPE

New luxury hotel openings despite unfavourable developments

Rixos-Accor Hotels joint venture announced

Offering improved better side services as a competitive advantage

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

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