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Strategy Briefing

Luxury Hotels Enter a New Era

Jan 2015

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

A new breed of luxury travellers continue to transform the global luxury hotels industry in 2014, with the search for authenticity strong as ever. Not surprisingly, regions such as the Middle East, which invested heavily in luxury and took it to new heights, are recording strong revPAR performance. This is only expected to improve in line with the rising disposable incomes of middle-class consumers and the fact that emerging markets remain a major force behind demand.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Luxury travel resurgence

Luxury travel has entered a new era; the trend for conspicuous consumption will be the market driver. This will result in increasingly lavish travel experiences.

Leisure travel

Growing international leisure travel flows from emerging markets, will produce an increase in the luxury travel market.

Middle East takes the spotlight

Demand for luxury hotels is increasing and considerable investment inflows to satisfy this need are focusing attention on the Middle East. In 2014, the region recorded high average daily hotel room rates and high occupancy rates.

Polarised US

Luxury hotels in the US led sales growth in 2014, benefiting from a polarised economy that enhanced consumption of high-end products. Budget hotels lagged behind.

Luxury in China

As second and third tier cities in China become increasingly accessible and see growing business flow volumes, we will see corresponding growth in more luxury hotel investments.

Mobile technology

Mobile technology and other wireless and internet facilities are vital service requirements for luxury hotels. Provision of state-of-the-art services is necessary to boost luxury market growth.

Emerging markets drive future growth

Luxury hotels worldwide will see stronger sales growth in the next five years, mainly driven by booming demand from emerging markets.

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Introduction

Scope

Key finding

Demand Factors

Luxury is more diversified than ever

Emerging markets are a driving force behind leisure travel

Business travellers travel in style

High net worth expected to grow at different speeds globally

Emerging trends among affluent Americans

Case study: The Chinese powerhouse

Rising tourism flows in China

Key facts on Chinese luxury travel habits by the Hurun Report

Demand factors

Chinese HNWIs’ top choices

The growing importance of second- and third-tier cities in China

Three reasons for hotels to capitalise on dynamism

Luxury hotel sales impacted by government bookings

Luxury Hotels Performance

Value sales of luxury hotels across the globe

US leads sales growth

Mexico capitalises on high demand

Europe attracts foreign investment

Case study: Demand still outgrows supply in the Middle East

Middle East and Africa successfully attract luxury investments

Saudi Arabia diversifies away from religious tourism

Accor in the Middle East

Growing supply in the Middle East and Africa

Technology Innovation

H igh-tech high- end services

Mobile technology a must

Hilton bets on mobile to provide a more customised experience

Mobile strategies adopted by Marriott to court younger travellers

Future Outlook

Luxury trends on the radar

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Luxury Hotels Enter a New Era

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Luxury travel resurgence

Leisure travel

Middle East takes the spotlight

Polarised US

Luxury in China

Mobile technology

Emerging markets drive future growth

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key finding

Demand Factors

Luxury is more diversified than ever

Emerging markets are a driving force behind leisure travel

Business travellers travel in style

High net worth expected to grow at different speeds globally

Emerging trends among affluent Americans

Case study: The Chinese powerhouse

Rising tourism flows in China

Key facts on Chinese luxury travel habits by the Hurun Report

Demand factors

Chinese HNWIs’ top choices

The growing importance of second- and third-tier cities in China

Three reasons for hotels to capitalise on dynamism

Luxury hotel sales impacted by government bookings

Luxury Hotels Performance

Value sales of luxury hotels across the globe

US leads sales growth

Mexico capitalises on high demand

Europe attracts foreign investment

Case study: Demand still outgrows supply in the Middle East

Middle East and Africa successfully attract luxury investments

Saudi Arabia diversifies away from religious tourism

Accor in the Middle East

Growing supply in the Middle East and Africa

Technology Innovation

H igh-tech high- end services

Mobile technology a must

Hilton bets on mobile to provide a more customised experience

Mobile strategies adopted by Marriott to court younger travellers

Future Outlook

Luxury trends on the radar

Why buy this report?

Want to find out more about this report?

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