Luxury hotels suffered the most in 2020 as from mid-March 2020, not only did hotels and restaurants close, but also no internal or external flights were permitted, resulting in tourism in the country during the quarantine period being significantly impacted. In order to reactivate demand, most luxury hotels are leveraging on their fine cuisine and exquisite cocktail bars to attract consumers.
During the first quarter of 2021, SLS will make its debut in the southern part of the continent in the exclusive neighbourhood of Puerto Madero in Buenos Aires. 58 rooms and suites will receive its guests, who will be able to enjoy an exquisite gastronomic experience in its Leynia restaurant, an Argentine grill inspired by the flavours of Japan.
Unlike the winter break of 2020, there is more flexibility in winter 2021 and hotels are preparing to receive their guests. For visitors to Buenos Aires or for those who live in the area and want a different experience without having to travel far, the Buenos Aires establishments have launched a number of proposals, offering interesting packages for friends and families to enjoy good gastronomy, luxury facilities and top quality services while discovering the beauty of the city.
Some industry players such as the Amek Group are looking to satisfy the demand amongst higher-income Argentinian consumers for international hotel standards in the country itself, which today is not something that is easy to find. The Córdoba mountains will have two new luxury hotels in Villa General Belgrano and in the Calamuchita Valley.
As consumers are increasingly aware of hygiene and want to reduce exposure to COVID-19, it is expected that sanitary measures and protocols will continue to be highly relevant for consumers when they are deciding where to book over the forecast period. For instance, in mid-2020 Accor established an ALLSAFE certification to provide guests with assurance of a third party-verified standard of hotel cleanliness and hygiene.
To reactivate local consumption, the Argentinian government has recently announced the second version of “Previaje”. The National Tourist Services Pre-Sale Incentive Scheme reimburses 50% of the expenses incurred in advance in the tourism field – including transport, accommodation and excursions - in credit that can be used again in the tourism sector.
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Understand the latest market trends and future growth opportunities for the Luxury Hotels (5-star plus) industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Luxury: includes luxury and upper upscale hotels. Would generally include 5-star hotels and above, but may include some “4.5-Star” outlets, provided that the brands positioning warrants it. The luxury classification is primarily determined by the brand’s positioning and marketing, which will be at the high-end. Brand examples include Marriott, Hilton, Sofitel and InterContinental.
See All of Our DefinitionsThis report originates from Passport, our Luxury Hotels (5-star plus) research and analysis database.
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