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Learn moreJan 2021
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International travel bans as a result of the pandemic greatly impacted bookings for luxury hotels. In an attempt to control the spread of COVID-19, Australia introduced a ban on the arrival of all non-citizens or permanent residents from 20 March 2020, with the exception of an air bubble with New Zealand towards the end of the year.
Hotels have had to use different strategies to generate cashflow and fight for survival during COVID-19. For instance, Marriott Australia & NZ’s Pier One Hotel remained opened during 2020 but implemented safety measures to ensure customers’ stays are comfortable and safe.
Conversely, other hotels were closed during the country-wide lockdown in the second quarter of 2020 or used the opportunity for renovations and maintenance at their establishments. Versace SpA’s Palazzo Versace Gold Coast, for example, was closed during the initial lockdown, from the start of April until June 2020 and closed again for maintenance until the beginning of August.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Hotels (5-star plus) industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.