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Country Report

Luxury Hotels (5-star plus) in

Luxury Hotels in Australia

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Luxury hotel operators work to strengthen sustainability credentials

With environmental concerns increasingly shaping the choices of luxury goods consumers, particularly millennials, sustainability has become a key trend in luxury hotels in recent years. Several operators have taken steps to reduce energy, water and food wastage, for example, while Marriott Australia & NZ has eliminated single-use plastic bottles for toiletries from all of its outlets.

Leading chains step up efforts to attract high-income Chinese tourists

Affluent Chinese tourists are a core target group for luxury hotels in Australia, and operators are increasingly tailoring their business models specifically to cater to these visitors. For example, more chains are now adding popular Chinese food and beverage items to their menus and mini-bars, hiring staff who speak Mandarin, providing Chinese TV channels and newspapers for guests and accepting payment methods that are widely used in China, such as WeChat Pay and Alipay.

Independent boutique hotels well placed to meet demand for unique experiences

When it comes to the experiential side of luxury hotels, more consumers are now looking beyond traditional concepts such as landmark city centre buildings, high-end furnishings and superior service standards in favour of boutique establishments that offer unique sites of historical and cultural importance, greater tranquillity, proximity to nature etc. This trend has strengthened interest in independent luxury hotels and lodges in more unusual and remote locations in recent years, with Longitude 131 – situated just outside Uluru-Kata Tjuta National Park – being one of the most prominent examples.

COMPETITIVE LANDSCAPE

Several new large luxury hotels scheduled to open during the forecast period

Competition in luxury hotels in Australia is increasing in line with the opening of new outlets. Notable entrants to the category towards the end of the review period included the W Brisbane, the Ritz-Carlton, Perth, and two Four Points by Sheraton hotels in Docklands, Melbourne and Broadway, Sydney.

Mt. Mulligan Lodge offers eco-friendly luxury accommodation in outback setting

Following a soft launch in late 2018, the Mt. Mulligan Lodge in North Queensland officially opened for business in April 2019.

Airbnb Luxe service launches in Australia

After forming a strategic partnership with local high-end home rental company Luxico towards the end of the review period, Airbnb launched its Airbnb Luxe service in Australia in 2019. By the end of the year, several luxury properties were available for rental via the service, including homes and estates in exclusive locations in Sydney, Melbourne, Byron Bay and Queensland.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Hotels (5-star plus) industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Hotels (5-star plus) in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Hotels (5-star plus) in Australia?
What are the major brands in Australia?
What is the rate of development for chained hotels vs independent hotels?
How are luxury hotels performing compared to mid-priced and budget hotels?
Is there an increase in hostels and campsites?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel and Tourism market research database

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Luxury Hotels in Australia - Category analysis

HEADLINES

PROSPECTS

Luxury hotel operators work to strengthen sustainability credentials

Leading chains step up efforts to attract high-income Chinese tourists

Independent boutique hotels well placed to meet demand for unique experiences

COMPETITIVE LANDSCAPE

Several new large luxury hotels scheduled to open during the forecast period

Mt. Mulligan Lodge offers eco-friendly luxury accommodation in outback setting

Airbnb Luxe service launches in Australia

CATEGORY DATA

Table 1 Sales in Luxury Hotels: Value 2014-2019
Table 2 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 3 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 4 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 5 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 6 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 7 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Luxury Goods in Australia - Industry Overview

EXECUTIVE SUMMARY

Luxury goods spending remains solid overall despite gathering economic clouds

Experience factor increasingly informs consumer choices and brand strategies

Competition intensifies as global names increase focus on Australia

Store-based retailers remain dominant but internet retailing continues to gain ground

Prospects for market expansion remain broadly favourable

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Luxury Hotels in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Luxury hotel operators work to strengthen sustainability credentials

Leading chains step up efforts to attract high-income Chinese tourists

Independent boutique hotels well placed to meet demand for unique experiences

COMPETITIVE LANDSCAPE

Several new large luxury hotels scheduled to open during the forecast period

Mt. Mulligan Lodge offers eco-friendly luxury accommodation in outback setting

Airbnb Luxe service launches in Australia

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Luxury Hotels in Australia - Category analysis

HEADLINES

PROSPECTS

Luxury hotel operators work to strengthen sustainability credentials

Leading chains step up efforts to attract high-income Chinese tourists

Independent boutique hotels well placed to meet demand for unique experiences

COMPETITIVE LANDSCAPE

Several new large luxury hotels scheduled to open during the forecast period

Mt. Mulligan Lodge offers eco-friendly luxury accommodation in outback setting

Airbnb Luxe service launches in Australia

CATEGORY DATA

Luxury Goods in Australia - Industry Overview

EXECUTIVE SUMMARY

Luxury goods spending remains solid overall despite gathering economic clouds

Experience factor increasingly informs consumer choices and brand strategies

Competition intensifies as global names increase focus on Australia

Store-based retailers remain dominant but internet retailing continues to gain ground

Prospects for market expansion remain broadly favourable

MARKET INDICATORS

MARKET DATA

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