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Luxury Hotels (5-star plus) in
Brazil

Country Report

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Executive Summary

Feb 2019
PROSPECTS
Occupancy rates improve in 2018

The worsening economy has resulted in a decline in occupancy rates in recent years in Brazil. On the one hand, consumers reduced expenditure on travel, thus negatively affecting the lodging segment.

Luxury hotels to continue performing well

In the long term, luxury hotels are set to continue posting positive results, with new ventures being opened in the country. Despite the higher availability of rooms, sales are not likely to be negatively affected given the expected increase in guest flows.

Location to remain key for new ventures to succeed in Brazil

Despite its size, Brazil does not have a wide offering of luxury hotels. Major luxury chains are still trying to understand the business environment in the country to evaluate the possibility of local operations.

COMPETITIVE LANDSCAPE
New luxury hotels unlikely

Many recent launches were actually planned some time ago, when the economic environment was more positive. As a consequence, new projects are not expected after 2020 given the uncertainties surrounding the Brazilian economy.

Lack of profitability hampering development

Several new projects launched over the last couple of years are still working towards improving profitability. Given that some are facing a much worse than expected scenario, it is not expected that new openings will take place in the short/medium term.

Economic uncertainty limiting investment

Hotel projects are usually designed and planned several years before their launch. Consequently, the current level of uncertainty over the recovery of the Brazilian economy means that no new luxury hotels are expected to be opened in the short/medium term.

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Luxury Hotels in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Hotels (5-star plus) industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Hotels (5-star plus) in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Luxury Hotels (5-star plus) in Brazil?
  • What are the major brands in Brazil?
  • What is the rate of development for chained hotels vs independent hotels?
  • How are luxury hotels performing compared to mid-priced and budget hotels?
  • Is there an increase in hostels and campsites?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Travel and Tourism market research database

Luxury Hotels in Brazil - Category analysis

HEADLINES

PROSPECTS

Occupancy rates improve in 2018
Luxury hotels to continue performing well
Location to remain key for new ventures to succeed in Brazil

COMPETITIVE LANDSCAPE

New luxury hotels unlikely
Lack of profitability hampering development
Economic uncertainty limiting investment

CATEGORY DATA

Table 1 Sales in Luxury Hotels: Value 2013-2018
Table 2 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 3 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 4 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 5 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 6 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 7 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Luxury Goods in Brazil - Industry Overview

EXECUTIVE SUMMARY

Luxury areas resume growth, but at lower pace than expected
Political uncertainty impacting company strategies
Growing concentration due to falling demand
Store-based retailing leads distribution, but growing focus on new channels
Slow recovery requires long-term goals and more efforts to boost awareness

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources