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During the period of greatest uncertainty at the beginning of the pandemic, between April and June 2020, travel restrictions were imposed, affecting all types of tourism and negatively impacting the industry’s performance. Given the particularly high number of cases of COVID-19 registered in Brazil, most of the main travel destinations banned the arrival of Brazilians as a preventative measure.
Brazil is traditionally a major destination for foreign tourists, with foreign visitors being responsible for a substantial proportion of the revenues generated by local operators in luxury tourism. Brazilian high net worth tourists are also commonly among the most important nationalities in rankings by expenditure in major luxury shopping destinations such as New York and Paris.
The shift in the focus of Brazilian tourism to the domestic market offered new opportunities for local luxury destinations, especially those located in natural landscapes on the coast or in the countryside, providing distance from the largest urban centres and the favourable conditions of avoiding large groups of people, benefiting both physical and mental health. Destinations around the cities of São Paulo and Rio de Janeiro had limits imposed on their capacity, reducing this to around half of the usual figure, and many quickly reached this new capacity.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Hotels (5-star plus) industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.