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Country Report

Luxury Hotels (5-star plus) in

Luxury Hotels in China

Jan 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing emphasis on experience boosts luxury segment

The Chinese Government’s efforts to develop domestic tourism are having a positive impact on the luxury hotels category. Moves such as reorganising tourism resources, promoting integrated development and fuelling the rapid development of road and rail networks are creating a more favourable environment for the expansion of luxury hotels.

Wellness tourism gaining in popularity

With younger consumers increasingly interested in experiences, both because of the capacity to share them on social media and the desire to get away from stressful working lives, and a growing consumer interest in health and wellness, luxury hotels offering spas and therapies are becoming increasingly popular. Wellness tourism is gaining momentum in China, with luxury hotels providing retreats offering integrated health experiences and lifestyle coaching to relax the body and de-stress the mind.

Luxury hotel brands looking beyond Tier 1 cities

With the luxury hotel market becoming relatively mature in Tier 1 Chinese cities and Chinese consumers becoming increasingly interested in looking beyond major cities for novel experiences in their own country, luxury hotel operators are turning their attention to Tier 2 and Tier 3 cities. Amongst the cities offering notable potential for luxury hotels are Kunming, Nanjing, Hangzhou and Sanya.

COMPETITIVE LANDSCAPE

Marriott International benefits from Alibaba partnership

Marriott international Inc retained the lead in luxury hotels in 2018, having gained top spot from InterContinental Hotels Group Plc (IHG) in the previous year. The company’s strong performance in China towards the end of the review period was supported by a distribution partnership with major Chinese e-commerce player, Alibaba, which came into effect in 2018.

IHG focusing on lower tier cities

IHG, the second largest player in luxury hotels in 2018, is amongst the companies looking beyond Tier 1 cities to generate growth in the Chinese luxury segment. IHG considers Tier 2, 3 and 4 cities to be the key to further expansion going forward, and aims to provide more choice for people travelling to these destinations, competing with local hotels.

Personal luxury brands moving into hotels

Established luxury hotel brands are facing increasing competition from personal luxury brands looking to tap into the growing consumer demand for luxurious experiences. In partnership with Marriott International, Bulgari opened a hotel in Shanghai in June 2018, adding to the hotel it has in Beijing.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Hotels (5-star plus) industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Hotels (5-star plus) in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Hotels (5-star plus) in China?
What are the major brands in China?
What is the rate of development for chained hotels vs independent hotels?
How are luxury hotels performing compared to mid-priced and budget hotels?
Is there an increase in hostels and campsites?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel and Tourism market research database

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Luxury Hotels in China - Category analysis

HEADLINES

PROSPECTS

Growing emphasis on experience boosts luxury segment

Wellness tourism gaining in popularity

Luxury hotel brands looking beyond Tier 1 cities

COMPETITIVE LANDSCAPE

Marriott International benefits from Alibaba partnership

IHG focusing on lower tier cities

Personal luxury brands moving into hotels

CATEGORY DATA

Table 1 Sales in Luxury Hotels: Value 2014-2019
Table 2 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 3 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 4 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 5 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 6 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 7 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

China becoming increasingly central to luxury brands’ strategies

Millennials and Gen Z consumers shaping market development

Major players see strong growth across a number of categories

Growing emphasis on e-commerce

Evolving environment providing opportunities for further expansion

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Luxury Hotels in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing emphasis on experience boosts luxury segment

Wellness tourism gaining in popularity

Luxury hotel brands looking beyond Tier 1 cities

COMPETITIVE LANDSCAPE

Marriott International benefits from Alibaba partnership

IHG focusing on lower tier cities

Personal luxury brands moving into hotels

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Luxury Hotels in China - Category analysis

HEADLINES

PROSPECTS

Growing emphasis on experience boosts luxury segment

Wellness tourism gaining in popularity

Luxury hotel brands looking beyond Tier 1 cities

COMPETITIVE LANDSCAPE

Marriott International benefits from Alibaba partnership

IHG focusing on lower tier cities

Personal luxury brands moving into hotels

CATEGORY DATA

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

China becoming increasingly central to luxury brands’ strategies

Millennials and Gen Z consumers shaping market development

Major players see strong growth across a number of categories

Growing emphasis on e-commerce

Evolving environment providing opportunities for further expansion

MARKET INDICATORS

MARKET DATA

SOURCES

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