Luxury Hotels in Germany

April 2022
USD 1,195
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Understand the latest market trends and future growth opportunities for the Luxury Hotels industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Luxury Hotels industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Hotels in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Hotels in Germany?
  • Which are the leading brands in Luxury Hotels in Germany?
  • How are products distributed in Luxury Hotels in Germany?
  • How important is tourism in evaluating demand for Luxury Hotels in Germany?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Hotels in Germany - Category analysis


Vaccination programme increases perceived safety amongst consumers
Tourists slowly return as travel restrictions ease
Luxury hotels update their approach to the new reality
Category set to recover and grow strongly in the forecast period
Digitalisation and post-pandemic rethinking to change business travel dynamics
Competition expected to increase as the category expands
Table 1 Sales in Luxury Hotels: Value 2016-2021
Table 2 Sales in Luxury Hotels: % Value Growth 2016-2021
Table 3 NBO Company Shares in Luxury Hotels: % Value 2016-2020
Table 4 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
Table 5 Forecast Sales in Luxury Hotels: Value 2021-2026
Table 6 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026

Luxury Goods in Germany - Industry Overview

Strong recovery despite prolonged disruption caused by the pandemic
The pandemic necessitates the e-commerce route
Personal luxury brands keep losing ground to premium and luxury cars
Lockdowns in 2021 further improve the performance of e-commerce
Luxury goods expected to grow solidly across categories
Table 7 Sales of Luxury Goods by Category: Value 2016-2021
Table 8 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 10 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 11 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 13 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026


Summary 1 Research Sources

Luxury Hotels

Luxury: includes luxury and upper upscale hotels. Would generally include 5-star hotels and above, but may include some “4.5-Star” outlets, provided that the brands positioning warrants it. The luxury classification is primarily determined by the brand’s positioning and marketing, which will be at the high-end. Brand examples include Marriott, Hilton, Sofitel and InterContinental.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Luxury Hotels research and analysis database.


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