Executive Summary

Feb 2019
PROSPECTS
International tourism boosts sales

International tourism flows increased in recent years in Italy, as travellers played it safe and avoided terror-hit destinations such as France. However, beyond this temporary factor, Italy is set to remain a top destination for luxury tourists thanks to its art, culture and tradition; it currently ranks second in Europe after France and ahead of the UK and Germany in terms of inbound tourist flows.

The appeal of local experiences

The rise of experiential luxury is benefiting and shaping the luxury hotels (5-star plus) category in Italy. The increasing shift in consumers’ behaviour from “owning” to “being” is leading them to invest more in unique and exclusive experiences.

The offer in Italian luxury hotels continues to expand

Luxury hotels has potential for growth in Italy, and the offering will definitely expand over the forecast period. Rome is set to be a focus for players in luxury hotels willing to expand, as it is one of the most glamorous Italian cities.

COMPETITIVE LANDSCAPE
Starwood Italia maintains its lead

Starwood Italia remained the leading player in luxury hotels in Italy in value terms in 2017, in a competitive landscape which remains highly fragmented. The company was acquired by Marriott International in 2016, and owes its leadership to St Regis luxury hotels, based in Rome and Florence, but mostly to The Luxury Collection, which includes eight luxury hotels in Italy, such as the prestigious Hotel Danieli, The Gritti Palace in Venice, the Excelsior Hotel Gallia in Milan, three luxury resorts in Costa Smeralda and one luxury resort in Cortina.

The potential for new openings of The Luxury Collection in Italy

Although The Luxury Collection from Starwood Italia has not announced new openings in Italy, the brand will add 12 new hotels in international locations, such as France, Turkey, Cyprus, Armenia, Tasmania, Panama, Mexico, Japan, China and Australia. However, it is likely that the brand will look for new openings or acquisitions over the forecast period in order to further its expansion in Italy, as part of Starwood’s strategy to increase its presence worldwide.

Belmond acquires Castello di Casole in Siena

Belmond was the second most important brand in luxury hotels in value terms in 2017, counting on six outlets in Italy, including Hotel Cipriani in Venice, Hotel Splendido in Portofino, Villa Sant’Andrea and Grand Hotel Timeo in Taormina, Hotel Caruso on the Amalfi coast and Villa San Michele in Florence. Belmond focuses on distinctive locations, exclusive and customised service and immersive atmospheres.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Hotels (5-star plus) industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Hotels (5-star plus) in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Luxury Hotels (5-star plus) in Italy?
  • What are the major brands in Italy?
  • What is the rate of development for chained hotels vs independent hotels?
  • How are luxury hotels performing compared to mid-priced and budget hotels?
  • Is there an increase in hostels and campsites?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
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Luxury Hotels in Italy - Category analysis

HEADLINES

PROSPECTS

International tourism boosts sales
The appeal of local experiences
The offer in Italian luxury hotels continues to expand

COMPETITIVE LANDSCAPE

Starwood Italia maintains its lead
The potential for new openings of The Luxury Collection in Italy
Belmond acquires Castello di Casole in Siena

CATEGORY DATA

Table 1 Sales in Luxury Hotels: Value 2013-2018
Table 2 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 3 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 4 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 5 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 6 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 7 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Luxury Goods in Italy - Industry Overview

EXECUTIVE SUMMARY

Healthy growth in luxury goods in Italy is driven by experiential luxury
Recovering domestic demand and steady international expenditure
Automotive and domestic fashion designer brands lead in Italy
Internet retailing continues to grow as consumers seek omnichannel experiences
Luxury goods is expected to record solid growth in the forecast period

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

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