Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Luxury Hotels (5-star plus) in

Luxury Hotels in Poland

Jan 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing demand for luxury hotels to increase, encouraging higher numbers of outlets over the forecast period

Poland continued to experience a boom in the number of hotels being opened towards the end of the review period, although most of the newly-opened facilities concerned 3- to 4-star hotels. With the exception of the re-opening of the Raffles Europejski Warsaw after its renovation, the number of luxury hotels being built in the country has stagnated.

Healthy growth in tourist numbers helps to support higher current value sales

Greater demand for luxury hotel services in Poland is being driven by the increase in the number of tourists, which weighs more heavily in favour of foreign visitors than domestic, with many Poles unwilling to spend on these types of establishments. According to the Ministry of Sport and Tourism, the number of tourists from abroad reached 19.

Varying demands of different demographics regarding luxury hotel experience

There is an evident change in customer expectations regarding the luxury market, including hotels in Poland, with wealthier consumers searching for services or products that are specifically tailored to them. The younger generation in particular, is less attached to specific brands, and more interested in finding original boutique hotels that offer a certain level of uniqueness in terms of interiors or location.

COMPETITIVE LANDSCAPE

Consolidated landscape but upgrading and rebranding could offer potential for further competition

Orbis SA(AccorHotels Group) retained its leadership of luxury hotels in 2018, due to the stronger performance of its Sofitel brand which continued to gain value share. This was followed by Starwood Hotels & Resorts Worldwide Inc (Bristol Luxury Collection, Sheraton Grand) and InterContinental Hotels Group.

Smaller cities can also attract big names within luxury hotels

While Warsaw attracts major brands of hotels, and is likely to see further expansion of luxury brands over the forecast period, smaller cities such as Kraków and Gdansk are also expected to see further dynamic development. 2019 witnessed two new openings by AccorHotels Group through Orbis with The Bridge MGallery by Sofitel in Wroclaw, offering 184 rooms, a ballroom and an observation deck, while March of the same year witnessed the opening of a 5-star Bachleda Luxury Hotel in Kraków also under Sofitel.

Radisson Hotel Group collaboration will lead to expansion in Polish resorts

Radisson Hotel Group has signed an agreement to collaborate with Zdrojowa Invest & Hotels. This collaboration will be mainly focused on development within Polish resorts with 12 premium hotels in mountain and coastal areas, which also have a health and wellness theme with spa areas.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Hotels (5-star plus) industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Hotels (5-star plus) in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Hotels (5-star plus) in Poland?
What are the major brands in Poland?
What is the rate of development for chained hotels vs independent hotels?
How are luxury hotels performing compared to mid-priced and budget hotels?
Is there an increase in hostels and campsites?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel and Tourism market research database

Want to find out more about this report?

Request more information

Luxury Hotels in Poland - Category analysis

HEADLINES

PROSPECTS

Growing demand for luxury hotels to increase, encouraging higher numbers of outlets over the forecast period

Healthy growth in tourist numbers helps to support higher current value sales

Varying demands of different demographics regarding luxury hotel experience

COMPETITIVE LANDSCAPE

Consolidated landscape but upgrading and rebranding could offer potential for further competition

Smaller cities can also attract big names within luxury hotels

Radisson Hotel Group collaboration will lead to expansion in Polish resorts

CATEGORY DATA

Table 1 Sales in Luxury Hotels: Value 2014-2019
Table 2 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 3 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 4 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 5 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 6 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 7 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to be supported by rising affluence amongst higher number of Poles

The displaying of one’s social status and the desire for luxury experiences are two notable trends that drive sales of luxury goods in Poland

Global brands dominate luxury goods, appreciated for their long-standing reputations and heritage

Brands begin to take more of an omni-channel approach to sales

Despite slowdown in current value growth for forecast period influenced by premium and luxury cars, more affordable luxury goods will record stronger performances

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Luxury Hotels in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing demand for luxury hotels to increase, encouraging higher numbers of outlets over the forecast period

Healthy growth in tourist numbers helps to support higher current value sales

Varying demands of different demographics regarding luxury hotel experience

COMPETITIVE LANDSCAPE

Consolidated landscape but upgrading and rebranding could offer potential for further competition

Smaller cities can also attract big names within luxury hotels

Radisson Hotel Group collaboration will lead to expansion in Polish resorts

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Luxury Hotels in Poland - Category analysis

HEADLINES

PROSPECTS

Growing demand for luxury hotels to increase, encouraging higher numbers of outlets over the forecast period

Healthy growth in tourist numbers helps to support higher current value sales

Varying demands of different demographics regarding luxury hotel experience

COMPETITIVE LANDSCAPE

Consolidated landscape but upgrading and rebranding could offer potential for further competition

Smaller cities can also attract big names within luxury hotels

Radisson Hotel Group collaboration will lead to expansion in Polish resorts

CATEGORY DATA

Luxury Goods in Poland - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to be supported by rising affluence amongst higher number of Poles

The displaying of one’s social status and the desire for luxury experiences are two notable trends that drive sales of luxury goods in Poland

Global brands dominate luxury goods, appreciated for their long-standing reputations and heritage

Brands begin to take more of an omni-channel approach to sales

Despite slowdown in current value growth for forecast period influenced by premium and luxury cars, more affordable luxury goods will record stronger performances

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports