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Country Report

Luxury Hotels (5-star plus) in

Luxury Hotels in Russia

Jan 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Drop in sales following impressive performance in year of FIFA world cup as domestic spending wanes in light of unstable local economy

Following impressive double-digit current value growth recorded by luxury hotels in 2018, boosted by the FIFA World Cup and the high number of football fans that visited the country, the category experienced decline in 2019. Although incoming tourist numbers were healthy for the year, subdued GDP growth, leading to a slowing economy and weaker consumer confidence, resulted in lower demand from domestic tourism.

Incoming tourism numbers and inbound receipts show healthy growth yet sales through luxury hotels fall

While domestic tourism weakened towards the end of the review period, the number of incoming tourists continued to increase in 2019. The FIFA World Cup held in Russia in 2018 led to greater interest in the country and its culture.

Improvements to ease entry to country through e-visas likely to lead to stronger tourism numbers over forecast period

Digitalisation is becoming increasingly widespread in Russia, and its relevance in the hospitality industry’s development is gaining in importance to ensure a smooth entry to the country. From 2021, the service for issuing electronic visa to foreigners will be extended across Russia.

COMPETITIVE LANDSCAPE

Luxury hotels in Russia are dominated by prestigious international brands that offer high standards and utilise effective marketing strategies

Luxury hotels in Russia is dominated by well-known international chains including Lotte Hotel Co Ltd, Starwood Hotels & Resorts Worldwide Inc, Four Seasons Hotels Ltd, Hyatt Hotels Corp, AccorHotels Group and Marriott International Inc (The Ritz-Carlton). These prestigious brands of hotels are popular with wealthy consumers due to their high standards, well-developed loyalty programmes and effective marketing strategies, including utilising social media influencers and brand ambassadors.

Luxury hotels continue to develop new experiences expected by affluent consumers

Affluent consumers who stay in luxury hotels expect a personalised service and to be offered new experiences, prompting players to adjust to changing preferences and develop different premium services. The Moscow Marriott Hotel Novy Arbat, for instance, opened a Royal Thai Spa within its hotel in October 2019, containing a thermal zone that includes various elements such as jacuzzi, ice shower and two types of saunas (with dry and humid air) in addition to a relaxation room, which is a separate area for treatments such as massage.

Sustainability movement becoming increasingly evident within luxury hotels

Sustainability and the eco-friendly trend is becoming increasingly evident within luxury hotels in Russia, addressing concerns over the waste that accumulates during a visitor’s stay, including mini bottles of toiletries. Marriott International therefore, announced the expansion of its initiative to replace small disposable toiletries bottles offered in its hotels’ bathrooms and resorts with large bottles with dispensers that hold greater volume, and can be refilled, allowing the player to reduce the amount of plastic waste that its hotels generate.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Hotels (5-star plus) industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Hotels (5-star plus) in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Hotels (5-star plus) in Russia?
What are the major brands in Russia?
What is the rate of development for chained hotels vs independent hotels?
How are luxury hotels performing compared to mid-priced and budget hotels?
Is there an increase in hostels and campsites?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel and Tourism market research database

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Luxury Hotels in Russia - Category analysis

HEADLINES

PROSPECTS

Drop in sales following impressive performance in year of FIFA world cup as domestic spending wanes in light of unstable local economy

Incoming tourism numbers and inbound receipts show healthy growth yet sales through luxury hotels fall

Improvements to ease entry to country through e-visas likely to lead to stronger tourism numbers over forecast period

COMPETITIVE LANDSCAPE

Luxury hotels in Russia are dominated by prestigious international brands that offer high standards and utilise effective marketing strategies

Luxury hotels continue to develop new experiences expected by affluent consumers

Sustainability movement becoming increasingly evident within luxury hotels

CATEGORY DATA

Table 1 Sales in Luxury Hotels: Value 2014-2019
Table 2 Sales in Luxury Hotels: % Value Growth 2014-2019
Table 3 Sales in Luxury Hotels by Country of Origin: % Value 2014-2019
Table 4 NBO Company Shares in Luxury Hotels: % Value 2014-2018
Table 5 LBN Brand Shares in Luxury Hotels: % Value 2015-2018
Table 6 Forecast Sales in Luxury Hotels: Value 2019-2024
Table 7 Forecast Sales in Luxury Hotels: % Value Growth 2019-2024

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

Positive but slower demand for luxury goods due to unstable economy but buoyed by increases in HNWI and foreign visitors

Demand from younger affluent Russians influence new concepts in marketing

High fragmentation for competitive landscape of personal luxury, led by global fashion brands

Department stores and internet retailing continue to gain share from traditional specialists

Strong improvement for most luxury goods over forecast period, supported by ongoing rise in number of affluent Russians and inbound receipts

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2014-2019

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2014-2019
Table 10 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 12 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 13 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 15 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024

Megatrends

Country Report

Luxury Hotels in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Drop in sales following impressive performance in year of FIFA world cup as domestic spending wanes in light of unstable local economy

Incoming tourism numbers and inbound receipts show healthy growth yet sales through luxury hotels fall

Improvements to ease entry to country through e-visas likely to lead to stronger tourism numbers over forecast period

COMPETITIVE LANDSCAPE

Luxury hotels in Russia are dominated by prestigious international brands that offer high standards and utilise effective marketing strategies

Luxury hotels continue to develop new experiences expected by affluent consumers

Sustainability movement becoming increasingly evident within luxury hotels

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Luxury Hotels in Russia - Category analysis

HEADLINES

PROSPECTS

Drop in sales following impressive performance in year of FIFA world cup as domestic spending wanes in light of unstable local economy

Incoming tourism numbers and inbound receipts show healthy growth yet sales through luxury hotels fall

Improvements to ease entry to country through e-visas likely to lead to stronger tourism numbers over forecast period

COMPETITIVE LANDSCAPE

Luxury hotels in Russia are dominated by prestigious international brands that offer high standards and utilise effective marketing strategies

Luxury hotels continue to develop new experiences expected by affluent consumers

Sustainability movement becoming increasingly evident within luxury hotels

CATEGORY DATA

Luxury Goods in Russia - Industry Overview

EXECUTIVE SUMMARY

Positive but slower demand for luxury goods due to unstable economy but buoyed by increases in HNWI and foreign visitors

Demand from younger affluent Russians influence new concepts in marketing

High fragmentation for competitive landscape of personal luxury, led by global fashion brands

Department stores and internet retailing continue to gain share from traditional specialists

Strong improvement for most luxury goods over forecast period, supported by ongoing rise in number of affluent Russians and inbound receipts

MARKET INDICATORS

MARKET DATA

SOURCES

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