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Learn moreFeb 2020
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Both domestic and international travellers frequent South African hotels. However, the high price of luxury hotels often makes them accessible only to a niche group of local travellers, ie high-income earners and the wealthy.
South Africa’s reputation as a luxury destination is being further consolidated. South African hotels are regularly featured in the world’s top 50 in Condé Nast Traveller’s Readers’ Choice Awards.
Millennial travellers look for a unique travel experience, where they can have some exposure to the local language and culture. Their search for an authentic experience, which is different from what they are used to in their home countries, is bringing them to Africa.
The predicted steady growth in retail value sales of luxury hotels is likely to come from fast-growing areas in tourism such as meetings, incentives, conferences and exhibitions. More high-profile events are expected to take place in South Africa and demand for luxury hotels to cater to high-end consumers will increase.
Visa-free agreements for wealthy Middle Eastern countries such as United Arab Emirates have led to increases in tourist numbers from these destinations, as South Africa makes itself more accessible. This has in turn raised demand for luxury hotels and services, as these consumers tend to have higher disposable incomes.
Luxury hotels in South Africa aim to offer the ultimate in comfort and service, and are increasingly focusing on offering their guests an unparalleled experience. Luxury tourists, in particular, are increasingly looking for meaningful experiences in their travel.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Hotels (5-star plus) industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.