Luxury Hotels in Thailand

December 2021
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Luxury Hotels (5-star plus) industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Luxury Hotels (5-star plus) industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Luxury Hotels (5-star plus) in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Luxury Hotels (5-star plus) in Thailand?
  • Which are the leading brands in Luxury Hotels (5-star plus) in Thailand?
  • How are products distributed in Luxury Hotels (5-star plus) in Thailand?
  • How important is tourism in evaluating demand for Luxury Hotels (5-star plus) in Thailand?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?

Luxury Hotels in Thailand - Category analysis

KEY DATA FINDINGS

The absence of foreign tourists hits luxury hotels hard in 2020 with only a small rebound in 2021 as visitor numbers remain low
Faced with falling demand, luxury hotels increasingly focus on digital platforms
Luxury hotels unable to attract domestic tourists accommodate those having to quarantine while others are turned into hospitals or have to close temporarily
Luxury hotels widen the diversification of their services
Industry dependent on the reopening of the country’s borders and the arrival of wealthy international tourists once more
Redirection towards medical tourism in Phuket helps rebuild the province’s economy
Table 1 Sales in Luxury Hotels: Value 2016-2021
Table 2 Sales in Luxury Hotels: % Value Growth 2016-2021
Table 3 NBO Company Shares in Luxury Hotels: % Value 2016-2020
Table 4 LBN Brand Shares in Luxury Hotels: % Value 2017-2020
Table 5 Forecast Sales in Luxury Hotels: Value 2021-2026
Table 6 Forecast Sales in Luxury Hotels: % Value Growth 2021-2026

Luxury Goods in Thailand - Industry Overview

Luxury goods in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
Table 7 Sales of Luxury Goods by Category: Value 2016-2021
Table 8 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 10 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 11 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 13 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Luxury Hotels (5-star plus)

Luxury: includes luxury and upper upscale hotels. Would generally include 5-star hotels and above, but may include some “4.5-Star” outlets, provided that the brands positioning warrants it. The luxury classification is primarily determined by the brand’s positioning and marketing, which will be at the high-end. Brand examples include Marriott, Hilton, Sofitel and InterContinental.

See All of Our Definitions
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This report originates from Passport, our Luxury Hotels (5-star plus) research and analysis database.

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