The Philippine Government has used both luxury and non-luxury hotels as quarantine facilities for returning Filipinos and foreign visitors (with only non-leisure travellers allowed amongst foreign visitors). Many Filipino expatriates were either forced or chose to return home during the pandemic.
Makati Shangri-La Hotel and Ridgewood Hotel in Baguio closed temporarily in 2021 due to the continued negative impact of the COVID-19 crisis, which has resulted in increasing financial pressure on hotel operators. These represented the second and third hotels to temporarily close after Marco Polo in Davao.
The Department of Tourism eased travel restrictions in the second quarter of 2021 in an effort to kick-start the recovery of the tourism industry. Tourist destinations in Luzon and Visayas opened to visitors if they were able to present a negative COVID-19 test result.
The impact of COVID-19 and its changing variants is expected to continue to constrain the recovery of the luxury hotels segment in the early part of the forecast period. The continued low level of inbound tourism is maintaining the high level of reliance on domestic consumers going into the forecast period, and this will remain the case until restrictions on foreign travellers are eased.
To stimulate more bookings in the shadow of COVID-19, luxury hotels’ marketing is increasingly focusing on the provision of a safe and hygienic environment, while hotels are also offering discounts to visitors, especially for staycations. In addition, virtual tours are available for prospective customers to take a look at rooms and hotel facilities, and see their quality and, importantly, cleanliness.
The impact of the COVID-19 crisis on the long-term sustainability of hotels and tourism is leading to a shift in focus in terms of creating risk management plans to prepare the sector for when challenges such as pandemics arise. The government is providing an online training programme to help stakeholders manage pandemic-related challenges, which aims to enhance the quality of tourist services by analysing previous performance and making the most of the workforce’s potential.
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Understand the latest market trends and future growth opportunities for the Luxury Hotels (5-star plus) industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Luxury Hotels (5-star plus) industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Luxury: includes luxury and upper upscale hotels. Would generally include 5-star hotels and above, but may include some “4.5-Star” outlets, provided that the brands positioning warrants it. The luxury classification is primarily determined by the brand’s positioning and marketing, which will be at the high-end. Brand examples include Marriott, Hilton, Sofitel and InterContinental.See All of Our Definitions
This report originates from Passport, our Luxury Hotels (5-star plus) research and analysis database.
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