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The government imposed a number of national lockdown and social distancing measures throughout the United Arab Emirates in 2020 in order to curb the spread of COVID-19 in public places. In response to these restrictions and measures, and in order to make their hotels more appealing to consumers when they were permitted to open for business, the majority of luxury hotels in the UAE updated their best practices to account for the COVID-19 crisis.
Many companies in luxury hotels turned to staycation packages in order to encourage domestic consumers to visit their facilities in the absence of international tourists. As travel restrictions in the UAE and around the world remained in place for much of 2020, with travellers requiring COVID-19 testing before leaving their home countries and upon arrival, the number of international tourists entering the UAE was severely limited in 2020.
The government lifted travel restrictions in the UAE from July 2020. As the country opened its doors to tourists and travellers once again, sales in luxury hotels picked up in the second half of the year.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Hotels (5-star plus) industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.