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Learn moreJan 2021
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The COVID-19 outbreak led to a severe reduction in growth in luxury hotels in 2020, as the UK government implemented necessary quarantines and social distancing practices to contain the COVID-19 pandemic. The nature of luxury hotels means they are highly dependent on travel, which was the worst impacted industry as a result of the COVID-19 pandemic, leading to 100% of destinations around the world implementing some form of travel ban or restriction to prevent the spread of the disease in 2020.
Since the slow opening of luxury hotels in July 2020, it is expected that corporate events will stay closer to home during 2020, which is good news for UK luxury hotels. Iconic Hotels, which includes properties such as Cliveden, for example, is already seeing a growth in corporate enquiries for Q3 and Q4 of 2020, particularly for groups that have previously gone overseas for a 2- to 3-day programme.
Marriott International inc took Accor UK Ltd’s number one spot as the leading luxury hotel group in the UK in value terms in 2019, witnessing strong growth over the past two years with the success of its “soft brand” collection Autograph Collection, flying no brand name whatsoever, as well as Renaissance and Luxury Collection hotels. While the spotlight may invariably alight on the newest Bulgari hotel (also in the Marriott stable), singular hotels, often based in historic or iconic locations, with no brand at all have become firm favourites of the luxury traveller and key business models for not only the independent luxury boutique hotel, but also the conglomerate hotel chains, such as Marriott International and Accor.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.