Executive Summary

Feb 2019
PROSPECTS
Luxury hotels flourishes

With the Brexit vote weakening the pound and increasing the number of tourists, revenue growth in luxury hotels was substantial in 2018. Local consumers, however, are the key driver of growth, as there is a strong desire amongst UK consumers, especially the younger generation, for experiential luxury.

The shift from “owning” to “being”

Luxury hotels is facing a fundamental challenge, as the very definition of luxury is changing. Whilst some customers continue to place value on the tradition and heritage of luxury hotels, others demand innovation, personalisation and flexibility.

The importance of digital development

A digital presence and content sharing on social media also have an impact in luxury hotels, especially when it comes to attracting younger consumers; from the possibility to book a room via online platforms to sharing experiences via social media. Instagram remains a major platform, especially amongst millennials, to share pictures of luxury holiday experiences; whether that is beautiful designs of luxury hotel rooms or extravagant dinners.

COMPETITIVE LANDSCAPE
Marriott International remains in the lead

Marriott International took the lead in luxury hotels in the UK in value terms in 2017. The company doubled its value share in the UK over the review period, and is now well ahead of the competition, partly due to its acquisition of Starwood Hotels & Resorts in 2016.

The combining of loyalty programmes

In 2018, Marriott combined its own loyalty programmes with the Starwood Hotels loyalty programme, and for the first time since 2016, members of Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest could join their accounts into one to travel all over the world further, faster and easier than ever before, taking advantage of the combined benefits. As a result of the unified, single-currency programme, when members join their accounts, their points balance also combines, ending the need to transfer points between programmes and therefore offering ease and convenience of single membership.

The boost provided by the Brexit vote and weaker sterling is starting to slow

Luxury goods in the UK benefited from an increasing number of tourists, who were attracted to the UK as sterling weakened in the aftermath of the Brexit vote. The weaker sterling rate also encouraged domestic consumers to spend more at home.

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Luxury Hotels in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Hotels (5-star plus) industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Hotels (5-star plus) in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Luxury Hotels (5-star plus) in United Kingdom?
  • What are the major brands in United Kingdom?
  • What is the rate of development for chained hotels vs independent hotels?
  • How are luxury hotels performing compared to mid-priced and budget hotels?
  • Is there an increase in hostels and campsites?

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Travel and Tourism market research database

Luxury Hotels in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Luxury hotels flourishes
The shift from “owning” to “being”
The importance of digital development

COMPETITIVE LANDSCAPE

Marriott International remains in the lead
The combining of loyalty programmes
The boost provided by the Brexit vote and weaker sterling is starting to slow

CATEGORY DATA

Table 1 Sales in Luxury Hotels: Value 2013-2018
Table 2 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 3 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 4 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 5 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 6 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 7 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Luxury Goods in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Luxury remains resilient amidst political uncertainty
Brexit looms, but millennials prevent gloom
Conspicuous consumption online encourages traditional brands to modernise
Internet retailing is rapidly becoming a necessity for brands, not a choice
Digitisation paves the road ahead

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources