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Country Report

Luxury Hotels (5-star plus) in

Luxury Hotels in Turkey

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The health and wellness trend benefits luxury hotels

Wellness has become a new luxury for many, with more and more Turkish people paying greater attention to their health and wellbeing. Wellness is influencing almost everything from different views on what a hotel or spa experience should be to demand for healthier options on restaurant menus.

Turkey welcoming an increasing number of Chinese tourists

The leading source markets for luxury hotels in Turkey in 2018 were Arab countries, particularly Saudi Arabia, Qatar, Kuwait and the United Arab Emirates because of cultural affinities and special promotions for Middle Eastern tourists, such as favourable rates for Ramadan and a wider offer for families. However, the source market which registered the strongest growth was China, largely thanks to closer relations between the two countries.

Average occupancy rate and room rate for luxury hotels starting to increase

Due to a series of bomb attacks, a diplomatic crisis with Russia and a failed coup attempt, Turkey’s tourism industry was severely affected in 2016. The negative impact of these developments also continued to be seen during the first months of 2017 in the form of lower occupancy and room rates in luxury hotels.

COMPETITIVE LANDSCAPE

New luxury hotel openings and investments continue

A number of new luxury hotels were opened in Turkey over the review period. The Fairmont Quasar Istanbul, LUX Bodrum, Six Senses Kaplankaya and The Bodrum by Paramount Hotels & Resorts were all opened over 2017/2018.

Further ban on booking platforms on the horizon

Booking.com, which is headquartered in the Netherlands, has been suspended from Turkey since 29 March 2017 following a court ruling citing accusations of unfair competition in a lawsuit filed by the Association of Turkish Travel Agencies (TÜRSAB ).

Competition from smaller boutique hotels intensifies

Competition from smaller boutique hotels increased over the review period. Smaller boutique hotels are becoming increasingly popular, especially among millennial tourists.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Hotels (5-star plus) industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Hotels (5-star plus) in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Hotels (5-star plus) in Turkey?
What are the major brands in Turkey?
What is the rate of development for chained hotels vs independent hotels?
How are luxury hotels performing compared to mid-priced and budget hotels?
Is there an increase in hostels and campsites?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Travel and Tourism market research database

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Luxury Hotels in Turkey - Category analysis

HEADLINES

PROSPECTS

The health and wellness trend benefits luxury hotels

Turkey welcoming an increasing number of Chinese tourists

Average occupancy rate and room rate for luxury hotels starting to increase

COMPETITIVE LANDSCAPE

New luxury hotel openings and investments continue

Further ban on booking platforms on the horizon

Competition from smaller boutique hotels intensifies

CATEGORY DATA

Table 1 Sales in Luxury Hotels: Value 2013-2018
Table 2 Sales in Luxury Hotels: % Value Growth 2013-2018
Table 3 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017
Table 4 NBO Company Shares in Luxury Hotels: % Value 2013-2017
Table 5 LBN Brand Shares in Luxury Hotels: % Value 2014-2017
Table 6 Forecast Sales in Luxury Hotels: Value 2018-2023
Table 7 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Luxury Goods in Turkey - Industry Overview

EXECUTIVE SUMMARY

Growth continues despite unfavourable developments

Signs of changing preferences

New luxury brands continue to enter the Turkish market

Internet retailing a promising channel

Further growth expected over the forecast period

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2013-2018
Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Hotels in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The health and wellness trend benefits luxury hotels

Turkey welcoming an increasing number of Chinese tourists

Average occupancy rate and room rate for luxury hotels starting to increase

COMPETITIVE LANDSCAPE

New luxury hotel openings and investments continue

Further ban on booking platforms on the horizon

Competition from smaller boutique hotels intensifies

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Luxury Hotels in Turkey - Category analysis

HEADLINES

PROSPECTS

The health and wellness trend benefits luxury hotels

Turkey welcoming an increasing number of Chinese tourists

Average occupancy rate and room rate for luxury hotels starting to increase

COMPETITIVE LANDSCAPE

New luxury hotel openings and investments continue

Further ban on booking platforms on the horizon

Competition from smaller boutique hotels intensifies

CATEGORY DATA

Luxury Goods in Turkey - Industry Overview

EXECUTIVE SUMMARY

Growth continues despite unfavourable developments

Signs of changing preferences

New luxury brands continue to enter the Turkish market

Internet retailing a promising channel

Further growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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