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As in other countries around the world, the COVID-19 pandemic severely impacted the tourism industry in Turkey in 2020, including luxury hotels. Ongoing uncertainty around changing travel restrictions meant that many consumers were wary of making travel plans or bookings.
With the operational challenges of the COVID-19 pandemic limiting face-to-face interactions with guests and transforming virtually every corner of the luxury hotel offering and experience, many companies turned to online services as a means of providing a contactless and controlled experience. Four Seasons expanded their existing App and Chat platform with enhanced features, giving Four Seasons Private Residence homeowners and residents the ability to connect with their designated residential teams from their phones, tablets or computers.
From early to mid-June 2020 onwards, Turkey saw the gradual return of foreign tourists from certain countries, and numbers were expected to grow further throughout the summer as more countries lifted restrictions on international travel. Flights to most nations were expected to resume by August, with most travellers destined for leading tourist areas such as the southern resort city of Antalya and the vacation towns of Bodrum and Dalaman, as well as western Izmir province and Istanbul.
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Discover the latest market trends and uncover sources of future market growth for the Luxury Hotels (5-star plus) industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Hotels (5-star plus) industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.