While value sales are expected to register a significant jump in value sales in 2021, compared with 2020, value sales are still expected to be below the levels reached before the pandemic. While society has opened up, for the most part, there is still a limited number of international visitors and such visitors are the main clients of luxury hotels.
Luxury hotels in Ukraine is comprised of international chains. The capital city Kiev has the highest concentration of luxury hotels.
The last major luxury hotel opening was in July 2020, when Premier International opened a hotel in Odessa, making it the second luxury hotel in the city. MGallery, owned by Accor, opened in Odessa in 2017.
There are uncertainties for luxury hotels in Ukraine. The increased tension in late 2021 with Russia could negatively impact the number of Russian visitors over the short term.
Until foreign tourist return, players will use aggressive discounting to try and win custom from Ukrainian visitors. However, this is a limited consumer base in Ukraine, as there is only a limited middle class and in general it is only high-income local consumers that can afford to stay in luxury hotels.
There is an evident change in customer expectations regarding the luxury market, including hotels in Ukraine, with wealthier consumers searching for services or products that are specifically tailored to them. The younger generation in particular, is less attached to specific brands, and more interested in finding original boutique hotels that offer a certain level of uniqueness in terms of interiors or location.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Luxury Hotels (5-star plus) industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Hotels (5-star plus) industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Luxury Hotels includes 5-star and 5-star plus hotels, although country-specific factors are taken into consideration. The luxury classification is primarily determined by the brand’s positioning and marketing, which will be at the high-end. Brand examples include Intercontinental, JW Marriott, Shangri-lL and Kempinski, Bulgari Hotel, Hotel Missoni.
See All of Our DefinitionsThis report originates from Passport, our Luxury Hotels (5-star plus) research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page