Strategy Briefing

Luxury Hotels Strategy Briefing

42 pages, Jun 2013

US$1,200

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About This Report

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Luxury travel demand is back at full force. However, in order to take full advantage of the opportunities worldwide, luxury hotels catering to luxury travellers need to understand that demand patterns have changed in many ways. The latest trends pointing to this new luxury demand are covered in this briefing.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

New breed of luxury guests

Emerging markets are expected to be key drivers of global luxury travel growth over the next five years, thanks to their rapidly growing middle and affluent classes.

Business travel refocused

Business travel is back. Nevertheless, a new focus on cost-conscious spending is likely to hurt the performance of luxury hotels, as the segment struggles to regain pricing.

The Chinese in Asia Pacific

Although destinations within Asia Pacific were still popular amongst Chinese travellers in 2012, countries like France and the US are seeing a large inflow of luxury Chinese travellers in search of tourist attractions and shopping.

US on top

Luxury hotels in the US recorded the highest value sales in 2012, due to a strong economic performance and to the return of investment.

Accor focuses on emerging markets

Accor plans to expand its luxury and upscale portfolio of hotel brands from 300 to 400, with a strong focus on Latin America, the Middle East and Asia Pacific.

Luxury and technology

Luxury guests have fully embraced technology, with social media playing an important role for luxury brands in order to create engagement, receive valuable feedback and gain loyalty.

Distribution in China

Luxury hotels investing in China must revisit online distribution strategies and act more “locally” to reach a larger number of luxury Chinese guests.

Emerging markets drive future growth

Luxury hotels worldwide will see stronger sales growth in the next five years, mainly driven by booming demand from emerging markets.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Demand Factors

New model of luxury travel

Increasingly sophisticated emerging markets

Business travel back at full force

Domestic business travel

The emerging middle classes

Case study: Chinese tourist arrivals around the world

Regional travel still dominates

Holidays and business drive the Chinese abroad

Top domestic and international destinations

Big shoppers

Shangri-La is the most preferred luxury hotel brand

Luxury Hotels Performance

Value sales of luxury hotels across the globe

The US leads luxury hotel sales

Mexico and China benefit from high demand

Taiwan’s luxury hotels poised for growth

Non-stop growth for leading luxury brands

InterContinental Hotels & Resorts leads luxury brand sales

Stronger ADRs drive growth for luxury brands

Pipeline Development

Europe: Mature luxury market

Middle East and Africa

Case study: Accor invests in luxury brands

Emerging market focus

Transforming Grand Mercury into a regional luxury brand

Service Innovation

Integrating the SoLoMo Trend

Case study: Four Seasons

Social media power

Four Seasons invests on mobile guests

Democratised luxury

Virtual concierges: Instant access via iPads and mobile phones

Future Outlook

Future trends in luxury

Missing opportunities in China

Brand positioning (1)

Brand positioning (2)

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Megatrends

Strategy Briefing

Luxury Hotels Strategy Briefing

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

New breed of luxury guests

Business travel refocused

The Chinese in Asia Pacific

US on top

Accor focuses on emerging markets

Luxury and technology

Distribution in China

Emerging markets drive future growth

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Demand Factors

New model of luxury travel

Increasingly sophisticated emerging markets

Business travel back at full force

Domestic business travel

The emerging middle classes

Case study: Chinese tourist arrivals around the world

Regional travel still dominates

Holidays and business drive the Chinese abroad

Top domestic and international destinations

Big shoppers

Shangri-La is the most preferred luxury hotel brand

Luxury Hotels Performance

Value sales of luxury hotels across the globe

The US leads luxury hotel sales

Mexico and China benefit from high demand

Taiwan’s luxury hotels poised for growth

Non-stop growth for leading luxury brands

InterContinental Hotels & Resorts leads luxury brand sales

Stronger ADRs drive growth for luxury brands

Pipeline Development

Europe: Mature luxury market

Middle East and Africa

Case study: Accor invests in luxury brands

Emerging market focus

Transforming Grand Mercury into a regional luxury brand

Service Innovation

Integrating the SoLoMo Trend

Case study: Four Seasons

Social media power

Four Seasons invests on mobile guests

Democratised luxury

Virtual concierges: Instant access via iPads and mobile phones

Future Outlook

Future trends in luxury

Missing opportunities in China

Brand positioning (1)

Brand positioning (2)

Why buy this report?

Want to find out more about this report?

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