Luxury Hotels Strategy Briefing

New breed of luxury guests

Emerging markets are expected to be key drivers of global luxury travel growth over the next five years, thanks to their rapidly growing middle and affluent classes.

Business travel refocused

Business travel is back. Nevertheless, a new focus on cost-conscious spending is likely to hurt the performance of luxury hotels, as the segment struggles to regain pricing.

The Chinese in Asia Pacific

Although destinations within Asia Pacific were still popular amongst Chinese travellers in 2012, countries like France and the US are seeing a large inflow of luxury Chinese travellers in search of tourist attractions and shopping.

US on top

Luxury hotels in the US recorded the highest value sales in 2012, due to a strong economic performance and to the return of investment.

Accor focuses on emerging markets

Accor plans to expand its luxury and upscale portfolio of hotel brands from 300 to 400, with a strong focus on Latin America, the Middle East and Asia Pacific.

Luxury and technology

Luxury guests have fully embraced technology, with social media playing an important role for luxury brands in order to create engagement, receive valuable feedback and gain loyalty.

Distribution in China

Luxury hotels investing in China must revisit online distribution strategies and act more “locally” to reach a larger number of luxury Chinese guests.

Emerging markets drive future growth

Luxury hotels worldwide will see stronger sales growth in the next five years, mainly driven by booming demand from emerging markets.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment