Luxury Jewellery in Argentina

PROSPECTS

Argentinians prefer to purchase luxury jewellery abroad

Argentinians have a clear preference for purchasing luxury jewellery when they travel abroad. Although the reasons are varied due to the range of products and brands, the main factor is the price.

Broader variety will aid local sales

Despite the preference for purchasing abroad, sales of luxury jewellery in Argentina registered an interesting recovery. After the elimination of barriers to imports in 2016, companies slowly began to increase their variety of products to meet consumer demand.

Limited availability of strategic spaces makes it difficult for players to enter

One of the main problems that luxury companies face when they want to enter Argentina is the lack of premises in exclusive areas. The companies that are interested in opening a store in Buenos Aires highlight that one of the biggest obstacles is obtaining a good location since it is almost impossible to find large premises on the traditional Alvear Avenue.

COMPETITIVE LANDSCAPE

Pandora arrives with strong expansion plan

The elimination of barriers to imports and a more predictable economic policy have given a boost to new brands wishing to settle in the country. Pandora opened its first store in Argentina in August 2018 in the exclusive shopping centre of Paseo Alcorta in the city of Buenos Aires.

Waiting for the return of other brands

The arrival in the country of Pandora is expected to be just the tip of the iceberg in terms of the arrival or return of other brands. In particular, the return of those that had to leave the country over the review period due to the impossibility of importing products, is expected.

H Stern continues to lead luxury jewellery

H Stern Buenos Aires is synonymous with luxury and leads sales of luxury jewellery. The company has been in the country since 1964 and the location is strategically located in the Plaza Hotel in the City of Buenos Aires, which is why foreign tourists represent an important part of sales.

Files are delivered directly into your account within a few minutes of purchase.