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Country Report

Luxury Jewellery in

Luxury Jewellery in Argentina

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Limited distribution due to COVID-19 sees volume sales plummet in 2020

Luxury jewellers, many of which sell their products in the main shopping malls in Argentina, kept their doors closed for several months in 2020 as a result of the pandemic, which strongly affected the luxury jewellery sector. According to the Argentine Confederation of Medium Enterprises (CAME), retail sales fell by almost 28% in July 2020, with an even stronger contraction in Greater Buenos Aires.

Pandora takes little time to become the leading brand

The noted international luxury jewellery brand Pandora entered Argentina in 2018 with the opening of its first mono-brand retail outlets. The company quickly found success in the country and it has expanded very rapidly, with seven Pandora stores operating in major shopping centres throughout the country by the end of 2019, helping it to overtake Swarovski as the leading brand of luxury jewellery by value share.

Volume sales show improvement prior to pandemic

The adverse economic climate in Argentina, which had already taken the country into recession prior to COVID-19, has led to low demand for luxury jewellery. However, the high volume growth recorded in the category during 2018 and 2019 represented a major improvement from the very strong double-digit sales declines recorded earlier in the review period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples)

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Jewellery industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Jewellery industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Jewellery in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Jewellery in Argentina?
What are the major brands in Argentina?
How dynamic is the growth of Luxury Jewellery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Jewellery in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Limited distribution due to COVID-19 sees volume sales plummet in 2020

Pandora takes little time to become the leading brand

Volume sales show improvement prior to pandemic

RECOVERY AND OPPORTUNITIES

Recovery in volume sales likely to be gradual, with Argentina’s economic and social weaknesses continuing to threaten performance

Jewellery and watch specialist retailers likely to remain primary distributors

Italian brand Bvlgari compromising for the Argentinian market

CATEGORY DATA

Table 1 Sales of Luxury Jewellery by Category: Value 2015-2020
Table 2 Sales of Luxury Jewellery by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Jewellery: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Jewellery: % Value 2016-2019
Table 5 Distribution of Luxury Jewellery by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Jewellery by Category: Value 2020-2025
Table 7 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2020-2025

Luxury Goods in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Jewellery in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Limited distribution due to COVID-19 sees volume sales plummet in 2020

Pandora takes little time to become the leading brand

Volume sales show improvement prior to pandemic

Overview

Why buy this report?

Samples (FAQs about samples)

Want to find out more about this report?

Table of Contents

Luxury Jewellery in Argentina - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Limited distribution due to COVID-19 sees volume sales plummet in 2020

Pandora takes little time to become the leading brand

Volume sales show improvement prior to pandemic

RECOVERY AND OPPORTUNITIES

Recovery in volume sales likely to be gradual, with Argentina’s economic and social weaknesses continuing to threaten performance

Jewellery and watch specialist retailers likely to remain primary distributors

Italian brand Bvlgari compromising for the Argentinian market

CATEGORY DATA

Luxury Goods in Argentina - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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