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Learn moreJan 2021
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Luxury jewellers, many of which sell their products in the main shopping malls in Argentina, kept their doors closed for several months in 2020 as a result of the pandemic, which strongly affected the luxury jewellery sector. According to the Argentine Confederation of Medium Enterprises (CAME), retail sales fell by almost 28% in July 2020, with an even stronger contraction in Greater Buenos Aires.
The noted international luxury jewellery brand Pandora entered Argentina in 2018 with the opening of its first mono-brand retail outlets. The company quickly found success in the country and it has expanded very rapidly, with seven Pandora stores operating in major shopping centres throughout the country by the end of 2019, helping it to overtake Swarovski as the leading brand of luxury jewellery by value share.
The adverse economic climate in Argentina, which had already taken the country into recession prior to COVID-19, has led to low demand for luxury jewellery. However, the high volume growth recorded in the category during 2018 and 2019 represented a major improvement from the very strong double-digit sales declines recorded earlier in the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Jewellery industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Jewellery industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.