In the first half of 2020, the uncertainties about the sanitary crisis were at their peak and stores had to be closed due to the quarantine period imposed amid the COVID-19 pandemic. However, in the second half of 2020, the numbers of contagion cases and deaths dropped significantly and Brazilians gradually started to feel more comfortable to resume social interactions under the sanitary protocols.
The increasing demand for luxury jewellery also intensified brands’ investments to reach consumers with more options in terms of offers. At the end of 2020 and the beginning of 2021, Bvlgari and Cartier launched their e-commerce activities in Brazil.
The prolonged period of closed frontiers made it easier for brands to maintain the items in their local inventory at the same price levels for a longer period. This measure made sales more attractive at a time when cannibalisation with the offers abroad was not an option.
The positive results of mass vaccination in Brazil have been working as a prospect for normalisation in consumers’ routines. Social interactions are gradually taking place with the resumption of out-of-home working and fewer restrictions on commuting in the cities and visiting stores.
Despite the return of glamour and the anxiety for self-indulgent consumption, ESG (environmental, social and governance) is becoming a more important subject in companies’ strategies. Consumers’ concerns tend to become more inclined towards the supply chain of their luxury products.
The casualisation of fashion in recent years, younger consumers’ lower attraction to possessing items and the growing perceived value in experiences have been reducing the aspirational desire for traditional luxury icons. For these reasons, the luxury industry has been working to recover its positive associations with new consumers, paving the way to a sustainable future and a renovated consumer base.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Luxury Jewellery industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Luxury Jewellery industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of luxury fine jewellery and luxury costume jewellery.See All of Our Definitions
This report originates from Passport, our Luxury Jewellery research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!