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Country Report

Luxury Jewellery in

Luxury Jewellery in China

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales during the first quarter of 2020 severely impacted by COVID-19

The Chinese luxury jewellery category plummeted in the first quarter of 2020 due to the closure of stores and lockdown measures implemented by the government. Moreover, the Spring Festival and Valentine’s Day events, when luxury jewellery brands generally record a significant spike in sales each year, slumped in 2020 due to the pandemic.

Revenge shopping after restrictions ease helps to soften the dramatic contractions see in quarter one

Encouraging second-quarter sales helped luxury jewellery to weather the impact of the pandemic with further positive growth seen for the remainder of the year. After a challenging first quarter, luxury jewellery in China quickly capitalised on the reopening of stores in the second quarter, helping them to recover lost ground.

Demand for luxury jewellery, especially gold jewellery, demonstrates resilience and elasticity in China

Demand for luxury jewellery among Chinese consumers did not cool due to COVID-19. In fact, in addition to a resurgence in demand, price rises by Bulgari and Dior have helped to offset unfavourable exchange rates and high raw material costs, which enabled them to compensate for the slowdown in quarter one volume growth to some degree.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples)

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Jewellery industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Jewellery industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Jewellery in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Jewellery in China?
What are the major brands in China?
How dynamic is the growth of Luxury Jewellery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Jewellery in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales during the first quarter of 2020 severely impacted by COVID-19

Revenge shopping after restrictions ease helps to soften the dramatic contractions see in quarter one

Demand for luxury jewellery, especially gold jewellery, demonstrates resilience and elasticity in China

RECOVERY AND OPPORTUNITIES

The development of digital initiatives helps reach new customer bases

Diversified perception propels Chinese luxury jewellery sales

Brand ambassadors enhance the connection between brands and young consumers

CATEGORY DATA

Table 1 Sales of Luxury Jewellery by Category: Value 2015-2020
Table 2 Sales of Luxury Jewellery by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Luxury Jewellery: % Value 2015-2019
Table 4 LBN Brand Shares of Luxury Jewellery: % Value 2016-2019
Table 5 Distribution of Luxury Jewellery by Format: % Value 2015-2020
Table 6 Forecast Sales of Luxury Jewellery by Category: Value 2020-2025
Table 7 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2020-2025

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2015-2020
Table 10 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 12 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 13 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 15 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Luxury Jewellery in China

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales during the first quarter of 2020 severely impacted by COVID-19

Revenge shopping after restrictions ease helps to soften the dramatic contractions see in quarter one

Demand for luxury jewellery, especially gold jewellery, demonstrates resilience and elasticity in China

Overview

Why buy this report?

Samples (FAQs about samples)

Want to find out more about this report?

Table of Contents

Luxury Jewellery in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales during the first quarter of 2020 severely impacted by COVID-19

Revenge shopping after restrictions ease helps to soften the dramatic contractions see in quarter one

Demand for luxury jewellery, especially gold jewellery, demonstrates resilience and elasticity in China

RECOVERY AND OPPORTUNITIES

The development of digital initiatives helps reach new customer bases

Diversified perception propels Chinese luxury jewellery sales

Brand ambassadors enhance the connection between brands and young consumers

CATEGORY DATA

Luxury Goods in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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