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Country Report

Luxury Jewellery in

Luxury Jewellery in Hong Kong, China

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mainland Chinese tourists to remain key purchasers of luxury jewellery

Luxury jewellery recovered to record positive current value growth in 2017, following the recovery in Mainland Chinese tourist arrivals into Hong Kong, which was impacted by Umbrella Revolution in 2014. As the political dispute between China and South Korea heightened, and the impact of the anti-corruption campaign in China started to wane, Mainland Chinese tourists turned away from South Korea and returned to Hong Kong for shopping, resuming their purchases of luxury goods including jewellery for their own usage, which benefited the category’s performance in 2017.

Millennials to be targeted

Players are expected to target millennial consumers, who are more image conscious and thus willing to spend on luxury jewellery to help improve their overall look. Emphasis on brand heritage with the aim of selling a story with the design will facilitate millennial consumers’ connection with the brand, given that this group of consumers often prioritises this relationship when choosing brands, as they seek to own a piece of the brand and not just another piece of jewellery.

Expected shift towards offering luxury jewellery at an accessible price point

Luxury jewellery is highly valued by local consumers and Mainland Chinese tourists, as they traditionally view it as a form of investment and a way to reinforce their status. Therefore, women’s luxury fine jewellery, the largest category, managed to witness the strongest current value growth in 2017 and will continue leading over the forecast period.

COMPETITIVE LANDSCAPE

Intense competition hastens the urgency for brands to better engage consumers

Tiffany & Co Asia Pacific Ltd continued to lead luxury jewellery, gaining share to strengthen its position in 2016. The brand’s blue box remains coveted by many women.

Simplicity and heritage are key factors

While consumers continue to utilise luxury jewellery as a way to reinforce their status, they are also seeking classic, simple and understated designs for daily wear as they do not want to be ostentatious, especially in the workplace. Consequently, it becomes increasingly important for players to highlight their brand heritage and the meaning of key designs in their communication to facilitate easy recognition of luxury jewellery pieces amongst consumers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Jewellery industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Jewellery industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Jewellery in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Jewellery in Hong Kong, China?
What are the major brands in Hong Kong, China?
How dynamic is the growth of Luxury Jewellery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Jewellery in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Mainland Chinese tourists to remain key purchasers of luxury jewellery

Millennials to be targeted

Expected shift towards offering luxury jewellery at an accessible price point

COMPETITIVE LANDSCAPE

Intense competition hastens the urgency for brands to better engage consumers

Simplicity and heritage are key factors

CATEGORY DATA

Table 1 Sales of Luxury Jewellery by Category: Value 2012-2017
Table 2 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
Table 5 Distribution of Luxury Jewellery by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
Table 7 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022

Luxury Goods in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Recovery in tourist arrivals and economic conditions benefit luxury goods

Luxury goods rebounds to positive growth during 2017

Luxury goods players emphasise consumer engagement

Internet retailing remains a small channel

Luxury goods to grow positively, though challenges remain

MARKET INDICATOR

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Jewellery in Hong Kong, China

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Executive Summary

New Report Guarantee

PROSPECTS

Mainland Chinese tourists to remain key purchasers of luxury jewellery

Millennials to be targeted

Expected shift towards offering luxury jewellery at an accessible price point

COMPETITIVE LANDSCAPE

Intense competition hastens the urgency for brands to better engage consumers

Simplicity and heritage are key factors

Overview

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Samples (FAQs about samples)

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Table of Contents

Luxury Jewellery in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Mainland Chinese tourists to remain key purchasers of luxury jewellery

Millennials to be targeted

Expected shift towards offering luxury jewellery at an accessible price point

COMPETITIVE LANDSCAPE

Intense competition hastens the urgency for brands to better engage consumers

Simplicity and heritage are key factors

CATEGORY DATA

Luxury Goods in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Recovery in tourist arrivals and economic conditions benefit luxury goods

Luxury goods rebounds to positive growth during 2017

Luxury goods players emphasise consumer engagement

Internet retailing remains a small channel

Luxury goods to grow positively, though challenges remain

MARKET INDICATOR

MARKET DATA

SOURCES

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