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Learn moreJan 2021
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In 2019, the long-delayed rise in VAT boosted sales of luxury jewellery as consumers rushed to purchase products before it was finally implemented in October. This demand was bolstered by the aggressive activity of department stores, which held jewellery fairs in the September immediately prior to the tax increase.
Prior to the pandemic, e-commerce was forcing store-based retailers to focus on enhancing key competitive advantages, and particularly consumers’ in-store experience. At the same time, the digitalisation of Japanese culture and the rise of e-commerce had been blurring the boundaries between traditional store-based retailing and e-commerce.
Despite all the unprecedented negative pressures on the category in 2020, luxury jewellery captured the tail wind from the ongoing active appetite to shop for luxury goods among the most affluent consumers in the domestic market. Many consumers bought luxury jewellery with the government cash hand out of JPY100,00 in order to commemorate COVID-19 and create a special memory.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Jewellery industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Jewellery industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.