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Learn moreJan 2021
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Consumers of luxury jewellery like to inspect products and even try them on in physical stores prior to purchasing, as well as receive advice from qualified sales consultants. Department stores and watch and jewellery specialist retailers are therefore the main channel for these products in Mexico.
Given the closure of the major physical retail outlets for luxury jewellery for long periods during the pandemic, digitisation became increasingly important in order to maintain customer contact and loyalty. Many players increased their use of digital media, digital catalogues and online product information and communication in order to facilitate the purchase process either through e-commerce or by phone/WhatsApp.
A decline in average purchase prices of affordable luxury brands was observed in 2020, suggesting than consumers were tending to either buy less units than before the pandemic or lower-priced items. Social distancing was clearly one of the factors discouraging consumption, whilst the economic impact of the many business closures on the personal and household disposable incomes of many consumers of luxury jewellery also clearly led many to cut back on their spending.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Luxury Jewellery industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Luxury Jewellery industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Luxury Jewellery in Mexico market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.