Luxury Jewellery in Mexico

PROSPECTS

Proactive innovation keeps the shine on luxury jewellery

Luxury jewellery is targeted at consumers who are less price-sensitive than those who generally purchase mass jewellery. Therefore, luxury jewellery is not necessarily impacted by inflation or economic slowdowns.

Brands shimmer the most in jewellery and watch specialist retailers

Jewellery and watch specialist retailers remained the leading distribution channel for luxury jewellery in 2019. Swarovski, Tiffany & Co and Cartier all have their own boutiques in Mexico through which they can build a close relationship with their customers and offer a complete brand experience.

COMPETITIVE LANDSCAPE

Many facets to Swarovski Crystal’s success

In 2018, Swarovski Crystal remained the leading player in luxury jewellery thanks to its strength in luxury costume jewellery. The company has a wide distribution network across the country, which includes freestanding boutiques, shop-in-shop formats inside department stores and an e-commerce site.

Tiffany & Co offers the personal touch in fine jewellery

Tiffany & Co de Mexico SA de CV remained the leading player in luxury fine jewellery in 2018. The company benefits from a strong international reputation.

Richemont emphasises design innovation

Richemont de México SA de CV ranked third in luxury jewellery in 2018. The company is innovative and annually introduces new collections to maintain consumers’ interest and offer them more opportunities to purchase.

Files are delivered directly into your account within a few minutes of purchase.