Luxury Jewellery in Mexico

PROSPECTS

Innovation contributes to growth

Luxury jewellery is targeted at consumers who are less price sensitive than those who generally purchase mass jewellery. Therefore, luxury jewellery is not necessarily impacted by inflation or economic slowdowns.

Jewellery and watch specialist retailers dominate the distribution landscape

Jewellery and watch specialist retailers remained the leading distribution channel for luxury jewellery in 2018. Swarovski, Tiffany & Co and Cartier all have their own boutiques in Mexico through which they can build a close relationship with their customers and offer a complete brand experience.

COMPETITIVE LANDSCAPE

Swarovski’s strong distribution network contributes to its leading position

In 2017, Swarovski Crystal remained the leading player in luxury jewellery thanks to its strength in luxury costume jewellery. The company has a wide distribution network across the country, which includes freestanding boutiques, shop-in-shops inside department stores and an e-commerce site.

Tiffany & Co leads luxury fine jewellery

Tiffany & Co remained the leading player in luxury fine jewellery in 2017. The company benefits from a strong international reputation.

Richemont maintains its positioning of luxury and exclusivity

Richemont ranked fourth in luxury jewellery in 2017. The company is innovative and annually introduces new collections to maintain consumers’ interest and offer them more opportunities to purchase.

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