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Country Report

Luxury Jewellery in

Luxury Jewellery in Thailand

15 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Luxury costume jewellery is perceived as an affordable premium option

In luxury jewellery in Thailand, luxury costume jewellery is growing at a faster pace than luxury fine jewellery. Many Thai consumers tend to be luxury-seeking, but also price-sensitive.

Luxury jewellery benefits from social occasions

While luxury jewellery is unlikely to be bought on a frequent basis, purchases continue to be supported by the demand for gift products and social engagements and special occasions. The wearing of jewellery is compulsory for social events like weddings and engagements.

Custom-made jewellery offers a way in

As branding is set to remain very important to consumers when purchasing luxury jewellery, certain luxury brands offer luxury fashion jewellery with a combination of non-precious metals, such as semi-precious gemstones or synthetic materials. Some consumers like the designs of fashion jewellery, but want their items to be made with precious metals and gemstones, such as white gold, platinum, real pearls and diamonds.

COMPETITIVE LANDSCAPE

Swarovski Thailand leads luxury jewellery

Swarovski Thailand continued to lead the category in 2017. The company’s accessible pricing, compared with branded rivals, ensures Swarovski’s popularity as the entry-level luxury brand for consumers.

Cartier uses strong marketing to lure consumers

Cartier is a coveted brand in luxury jewellery. Brand heritage and simplicity of product design, especially for signature items, are highlighted by Cartier.

Pandora differentiates through classic and customised items

Charm and personalised bracelets remain popular as unique luxury jewellery under the coveted Pandora brand. Pandora concentrates on young-to-middle-aged consumers.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples)

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Jewellery industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Jewellery industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Jewellery in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Jewellery in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of Luxury Jewellery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Jewellery in Thailand - Category analysis

HEADLINES

PROSPECTS

Luxury costume jewellery is perceived as an affordable premium option

Luxury jewellery benefits from social occasions

Custom-made jewellery offers a way in

COMPETITIVE LANDSCAPE

Swarovski Thailand leads luxury jewellery

Cartier uses strong marketing to lure consumers

Pandora differentiates through classic and customised items

CATEGORY DATA

Table 1 Sales of Luxury Jewellery by Category: Value 2013-2018
Table 2 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Luxury Jewellery: % Value 2013-2017
Table 4 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017
Table 5 Distribution of Luxury Jewellery by Format: % Value 2013-2018
Table 6 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023
Table 7 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods posts positive sales performance

Tourists continue to push sales of luxury goods

Highly fragmented landscape is full of international brands

Physical store development and online retailing add colour

A challenging outlook for luxury goods

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2013-2018
Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018
Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017
Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018
Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Megatrends

Country Report

Luxury Jewellery in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Luxury costume jewellery is perceived as an affordable premium option

Luxury jewellery benefits from social occasions

Custom-made jewellery offers a way in

COMPETITIVE LANDSCAPE

Swarovski Thailand leads luxury jewellery

Cartier uses strong marketing to lure consumers

Pandora differentiates through classic and customised items

Overview

Why buy this report?

Samples (FAQs about samples)

Want to find out more about this report?

Table of Contents

Luxury Jewellery in Thailand - Category analysis

HEADLINES

PROSPECTS

Luxury costume jewellery is perceived as an affordable premium option

Luxury jewellery benefits from social occasions

Custom-made jewellery offers a way in

COMPETITIVE LANDSCAPE

Swarovski Thailand leads luxury jewellery

Cartier uses strong marketing to lure consumers

Pandora differentiates through classic and customised items

CATEGORY DATA

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods posts positive sales performance

Tourists continue to push sales of luxury goods

Highly fragmented landscape is full of international brands

Physical store development and online retailing add colour

A challenging outlook for luxury goods

MARKET DATA

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