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Country Report

Luxury Jewellery in

Luxury Jewellery in Thailand

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Established and newer factors foster demand

Traditionally, a pleasant store ambience and high standard services provide customer satisfaction and stimulate sales of luxury jewellery. Branding is another factor taken into consideration by many consumers, and it is likely to continue to support the demand for luxury jewellery.

New, innovative collections add dynamism

Innovative new product development and customisation and personalisation are predicted to be key trends in both luxury costume and fine jewellery in the forecast period. In 2017, aside from signature stacking rings, luxury fine jewellery saw Pandora (Thailand) introduce new “open bangles” that customers can mix and match as charms.

Women remain the key consumers as men’s participation grows

Over the forecast period, women are expected to remain the main purchasers of luxury jewellery. However, while women’s luxury jewellery is set to see higher retail volume and value sales and faster growth than men’s luxury jewellery, more and more men are willing to purchase and/or wear such products.

COMPETITIVE LANDSCAPE

The entry of new brands intensifies the competition

More Thai consumers are inclined to purchase branded luxury jewellery. Luxury costume jewellery is a step ahead of luxury fine jewellery in terms of product styles and fashion designs.

Pandora remains a coveted brand name

Pandora employs integrated marketing strategies and has expanded its production capacity to meet the growing demand and opportunities in the global retail landscape. In 2017, Pandora launched a key strategic move in Thailand, and globally, to inspire women to show off their confidence and power.

The internet is a growing communication tool

Digitalisation will allow more consumers to search online for information on luxury jewellery, new product launches and the latest marketing and promotional activities. Social media is expected to be an increasingly powerful tool with which to communicate with target audiences.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Luxury Jewellery industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Luxury Jewellery industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Luxury Jewellery in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Luxury Jewellery in Thailand?
What are the major brands in Thailand?
How dynamic is the growth of Luxury Jewellery internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

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Luxury Jewellery in Thailand - Category analysis

HEADLINES

PROSPECTS

Established and newer factors foster demand

New, innovative collections add dynamism

Women remain the key consumers as men’s participation grows

COMPETITIVE LANDSCAPE

The entry of new brands intensifies the competition

Pandora remains a coveted brand name

The internet is a growing communication tool

CATEGORY DATA

Table 1 Sales of Luxury Jewellery by Category: Value 2012-2017
Table 2 Sales of Luxury Jewellery by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Luxury Jewellery: % Value 2012-2016
Table 4 LBN Brand Shares of Luxury Jewellery: % Value 2013-2016
Table 5 Distribution of Luxury Jewellery by Format: % Value 2012-2017
Table 6 Forecast Sales of Luxury Jewellery by Category: Value 2017-2022
Table 7 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2017-2022

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to see positive retail value sales growth

Shift from luxury goods to luxury experiences among Thais and tourists

International players lead luxury goods in Thailand

Store-based retailing dominates with the integration of internet retailing

Slower growth expected for luxury goods in Thailand

MARKET INDICATORS

Table 8 Number of High Net Worth Individuals (HNWI): 2012-2017

MARKET DATA

Table 9 Sales of Luxury Goods by Category: Value 2012-2017
Table 10 Sales of Luxury Goods by Category: % Value Growth 2012-2017
Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2017
Table 12 NBO Company Shares of Luxury Goods: % Value 2012-2016
Table 13 LBN Brand Shares of Luxury Goods: % Value 2013-2016
Table 14 Distribution of Luxury Goods by Format and Category: % Value 2017
Table 15 Forecast Sales of Luxury Goods by Category: Value 2017-2022
Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2017-2022

Megatrends

Country Report

Luxury Jewellery in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Established and newer factors foster demand

New, innovative collections add dynamism

Women remain the key consumers as men’s participation grows

COMPETITIVE LANDSCAPE

The entry of new brands intensifies the competition

Pandora remains a coveted brand name

The internet is a growing communication tool

Overview

Why buy this report?

Samples (FAQs about samples)

Want to find out more about this report?

Table of Contents

Luxury Jewellery in Thailand - Category analysis

HEADLINES

PROSPECTS

Established and newer factors foster demand

New, innovative collections add dynamism

Women remain the key consumers as men’s participation grows

COMPETITIVE LANDSCAPE

The entry of new brands intensifies the competition

Pandora remains a coveted brand name

The internet is a growing communication tool

CATEGORY DATA

Luxury Goods in Thailand - Industry Overview

EXECUTIVE SUMMARY

Luxury goods continues to see positive retail value sales growth

Shift from luxury goods to luxury experiences among Thais and tourists

International players lead luxury goods in Thailand

Store-based retailing dominates with the integration of internet retailing

Slower growth expected for luxury goods in Thailand

MARKET INDICATORS

MARKET DATA

SOURCES

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